Analisis Potensi Pasar Produk Personal Care Di Kalangan Santri Di Surabaya Menggunakan Regresi Logistik Biner

Al Kamal, Basthur Rizqi (2019) Analisis Potensi Pasar Produk Personal Care Di Kalangan Santri Di Surabaya Menggunakan Regresi Logistik Biner. Diploma thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perencanaan usaha memiliki beberapa cara, salah satunya adalah mengetahui potensi pasar berdasarkan jenis produk, jasa, minat, dan daya beli konsumen. Oleh karena itu, PT. X yang akan memproduksi produk – produk personal care ingin mengetahui seberapa besar potensi pasar di kalangan masyarakat. Produk personal care atau yang bisa disebut perawatan pribadi adalah produk yang digunakan untuk merawat tubuh atau diri sendiri. Dalam kehidupan sehari hari santri juga membutuhkan produk personal care seperti sabun, shampo, pasta gigi, deodoran dan parfum. Penelitian ini bertujuan untuk mengetahui potensi pasar masyarakat khususnya kalangan santri terhadap produk personal care yang baru. Metode yang digunakan pada penelitian ini adalah regresi logistik biner. Data yang digunakan merupakan data primer yang diperoleh dengan survei secara langsung kepada santri di Surabaya. Dari penelitian ini dapat ditarik kesimpulan bahwa nilai peluang santri membeli produk shampo baru sebesar 0,961, produk sabun baru sebesar 0,941, produk pasta gigi baru sebesar 0,866, produk deodoran baru sebesar 0,296, dan produk parfum baru sebesar 0.144.
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Business planning has several ways, one of them is to find out the market potential based of the types of products, services, market needs, and buying power of consumers. Therefore, PT. X which will produce personal care products wants to know how huge the market potential among the community. Personal care products or what can be called personal care are products, that are used to treat the body. In the daily life, most students need personal care products such as soap, shampoo, toothpaste, deodorant and perfume. This study aims to determine the market potential of the community, especially among student, for new personal care products. This research is using binary logistic regression as method. The data used are primary data obtained by surveying directly to among students in Surabaya. From this research it can be concluded that the opportunity value of among students to buy new shampoo products is 0,961, new soap products are 0,941, new toothpaste products are 0,866, new deodorant products are 0,296, and new perfume products are 0,144.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Personal Care, Regresi Logistik Biner, Santri
Subjects:	H Social Sciences > HA Statistics > HA31.3 Regression. Correlation. Logistic regression analysis.
Divisions:	Faculty of Vocational > 49501-Business Statistics
Depositing User:	Al Kamal Basthur Rizqi
Date Deposited:	14 Aug 2026 04:57
Last Modified:	14 Aug 2026 04:57
URI:	http://repository.its.ac.id/id/eprint/69767

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