Ghazali, Arief Rachman (2019) Perancangan Enviromental Design Event Parade Surabaya Juang dengan Konsep Flashback Perang 10 November. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Parade Surabaya Juang merupakan puncak peringatan hari pahlawan di Kota Surabaya. Bertujuan menstranformasikan nilai-nilai kepahlawanan bagi warga kota khususnya pemuda. Event berbentuk parade menampilkan pertunjukan dengan tema perjuangan. Pengembangan event sudah mencapai taraf nasional, namun dengan konsep yang tidak berkembang belum cukup untuk memenuhi kebutuhan branding dimasa depan. Selain itu, belum adanya environmental design sebagai upaya pembentukan suasana berdampak pada kurangnya experience yang dirasakan pengunjung. Pengumpulan data diperoleh dari hasil interview stakeholder dan observasi langsung. Metode perancangan menggunakan studi experimental untuk membuat alternatif desain, depth interview untuk mendapatkan feedback dan posttest untuk menguji kelayakan desain. Hasil analisa data kemudian dirumuskan menjadi masalah, lalu diformulasikan kebutuhanya. Dengan mengacu pada value event ditemukan konsep “Flashback Perjuangan Perang 10 November” yang mampu memberikan experience kepada pengunjung serta menceritakan peristiwa perang 10 November secara menarik dan berbeda.
Hasil akhir dari perancangan ini adalah sebuah konsep place making dengan bentuk eksibisi kontemporer. Konsep yang dirancang antara lain sistem area yang mencangkup pembagian area, tema area, alur sirkulasi dan penempatan konten. Penyampaian konten informasi dilakukan dalam bentuk visual story telling didukung oleh beberapa media interaktif. Sebagai kebutuhan elemen visual juga dirancang identitas visual beserta turunanya. Dengan adanya perancangan ini diharapkan dapat memperkuat branding event Parade Surabaya Juang, meningkatkan daya tarik serta memberikan edukasi seputar perang 10 November kepada pengunjung.
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Parade Surabaya Juang is the main event of the heroes day celebration in Surabaya City. The purpose is to transform value of heroism and nationalism for society especially youth. This event held in the form of parade with various performances which contains historical theme battle of Surabaya. Nowadays Parade Surabaya Juang has become one of national event in Indonesia, but with a concept which used now isn’t enough to fulfill branding needs in the future. Moreover, the event has not environmental design to attract and give audiens experience.
The data obtained by interviews with event stakeholder and direct observation, The design method uses experimental studies to make alternative designs, depth interviews to get feedback and posttest to verify the feasibility of the design. The result of data analysis are formulated to be a problem and needs. By considering value of the event, the concept of “10 November war flashback” was found. This concept is capable to givea udiens experience and tell a history of 10 Nopember war in an unique and creative way.
The final result of this project is an place making in the form of contemporary exhibitions. The concepts that are designed include the system area that consist of area division, area theme, circulation flow and content placement. Information content is deliverd by visual story telling that used several interactive media. As a need for visual elements, visual identity is also designed. Through this project is expected to strengthen branding of the Parade Surabaya Juang event, increase attractiveness and educated audience about the history of 10 Nopember war.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Enviromental Design, Parade Surabaya Juang, November 10 th war |
| Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration |
| Divisions: | Faculty of Architecture, Design, and Planning > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Arief Rachman Ghazali |
| Date Deposited: | 01 Apr 2026 04:36 |
| Last Modified: | 01 Apr 2026 04:36 |
| URI: | http://repository.its.ac.id/id/eprint/69918 |
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