Meidina, Mirna (2020) Perancangan Buku Visual Panduan Dasar Urban Farming Sebagai Media Edukasi bagi Masyarakat yang Ingin Memulai Urban Farming. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Tren urban farming mulai meningkat terutama di dalam kota-kota besar di Indonesia. Banyaknya gerai makanan organik, artis yang mengonsumsi hasil kebun, munculnya isu mengenai carbon footprint, pestisida dan pupuk kimia menjadi salah satu penyebab meningkatnya masyarakat yang mulai tertarik dengan urban farming oleh karena itu. Target utama perempuan usia dua puluh hingga tiga puluh tahun, perekonomian menengah, tingakt pendidikan minimal diploma, tinggal di daerah perkotaan, memiliki ketertarikan terhadap buku, tanaman, urban farming, makanan organik, dan gaya hidup sehat. Proses perancangan dimulai dengan studi eksperimental yang berisi menyusun draft buku dan layout buku. Depth interview untuk membahas hasil draft buku dilakukan dengan Dr. Ir. Sitawati, MS., seorang praktisi, dosen, dan penulis bidang urban farming, sedangkan untuk layout dibahas dengan Dimas Septian Rakasiwi seorang desainer grafis. Observasi dilakukan di lokasi Eco Green Park Malang, Jalanan Malang, Fakultas Pertanian Universitas Brawijaya, Kebun Sayur Surabaya, Tunas Urban Farming Surabaya, Tunjungan plaza, Perumahan warga yang menerapkan bentuk, model, tanaman, dan teknologi urban farming. Post test dilakukan dengan teknik kuisioner kepada 45 orang sampel responden yang mewakili target audiens dengan sebaran 2 kelurahan. Materi post test berupa uji preferensi sistematika, layout, ilustrasi, hirarki, dan efek efisiensi penyampaian informasi. Hasil desain berupa buku referensi 204 halaman yang terbagi dalam 4 bab utama yang berisi tentang pengetahuan dasar urban farming, cara mendesain taman, tanaman, cara merawat tanaman, dan cara membuat taman miniatur. Konten utama buku berupa ilustrasi vector berwarna tentang tanaman, hewan, proses, dan alat untuk memberikan visualisasi kepada pembaca. Infografis digunakan untuk mengilustrasikan informasi yang berupa proses ataupun tahapan, tabel, dan pemetaan geografis untuk mempermudah pembaca dalam mencerna ilmu dan informasi. Hasil dari perancangan ini diharapkan dapat menjadi sumber referensi yang dapat mengedukasi masyarakat dalam melakukan praktik urban farming di pekarangan rumah masing-masing.
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The trend of urban farming is starting to increase, especially in big cities in Indonesia. The number of organic food outlets, artists who consume garden products, the emergence of issues regarding carbon footprint, pesticides and chemical fertilizers is one of the causes of the increase in people who are getting interested in urban farming because of that. The main target of women aged twenty to thirty years, the middle economy, minimum education diploma, living in urban areas, have an interest in books, plants, urban farming, organic food, and healthy lifestyles. The design process begins with an experimental study that contains compiling book drafts and book layouts. The depth interview to discuss the results of the book draft was conducted with Dr. Ir. Sitawati, MS., A practitioner, lecturer, and writer in urban farming, while the layout was discussed with Dimas Septian Rakasiwi, a graphic designer. Observations were made at the location of Malang Eco Green Park, Malang Street, Faculty of Agriculture, University of Brawijaya, Surabaya Vegetable Garden, Tunas Urban farming Surabaya, Tunjungan plaza, Housing residents who apply forms, models, plants, and urban farming technology. Post test was carried out with a questionnaire technique to 45 sample respondents who represented the target audience with a distribution of 2 villages. Post test material in the form of systematic preference test, layout, illustration, hierarchy,and the effect of efficiency in delivering information. The design results in the form of a 204-page reference book divided into 4 main chapters that contain basic knowledge of urban farming, how to design a garden, plants, how to care for plants, and how to create a miniature garden. The main content of the book is a colorful vector illustration of plants, animals, processes, and tools to provide readers with visualization. Infographics are used to illustrate information in the form of processes or stages, tables, and geographical mapping to facilitate the reader in digesting knowledge and information. The results of this design are expected to be a reference source that can educate the public in carrying out urban farming practices in their home yards.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSDP 741.64 Mei p-1 |
| Uncontrolled Keywords: | Buku Panduan Visual, Ilustrasi Vector, Media Edikasi, Urban Farming |
| Subjects: | N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Mirna Meidina |
| Date Deposited: | 19 Mar 2025 01:49 |
| Last Modified: | 19 Mar 2025 01:49 |
| URI: | http://repository.its.ac.id/id/eprint/74822 |
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