Perancangan Model Bisnis Menggunakan Metode Design Thinking (Studi Kasus: Famelia Indonesia)

Salsabila, Syauqina Hening (2021) Perancangan Model Bisnis Menggunakan Metode Design Thinking (Studi Kasus: Famelia Indonesia). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pertumbuhan fasilitas kesehatan semakin berkembang dan meningkat selama lima tahun terakhir. Sementara itu, adanya pandemi Covid-19 membuat sektor kesehatan juga menurun. Perubahan gaya hidup dan kebutuhan masyarakat yang lebih menyukai dengan digitalisasi pelayanan kesehatan juga turut mengancam model bisnis dari Famelia Indonesia, klinik kesehatan yang berfokus pada pelayanan kehamilan dimana penjualan mulai menurun dan dituntut untuk mengubah model bisnis yang ada untuk memenuhi kebutuhan pelanggan dan meningkatkan kualitas jasa yang dapat diterapkan di tengah pandemi Covid-19. Berdasarkan permasalahan di atas, maka diperlukan perancangan model bisnis baru agar dapat bersaing dengan unggul dan kompetitif. Metode yang digunakan untuk perolehan data adalah wawancara semi struktural untuk mengetahui tingkat kepuasan dan prioritas kebutuhan pelanggan dan forum group discussion dengan CEO, jajaran manajer dan staff Famelia Indonesia. Hasil dari perolehan data nantinya akan diolah menggunakan metode beserta tahapan dari Design Thinking. Ditemukan model bisnis baru dari Famelia dalam bentuk aplikasi dan website dengan sistem layanan yang baru berupa sistem yoga, homecare, edukasi sebagai orang tua baru dan kelas konsultasi khusus. Selanjutnya, dirancang rekomendasi strategi perkembangan untuk sistem model bisnis baru dari pelayan Famelia yang telah divalidasi untuk dapat mengembangkan pelaksanaan model bisnis baru dari Famelia. Kontribusi hasil dari penelitian ini diharapkan dapat merancang model bisnis baru yang bisa diimplementasikan di Famelia Indonesia serta mengarahkan pengembangan teknis untuk pelaksanaan model bisnis pada pelayanan baru yang ditawarkan Famelia Indonesia.
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The growth of health facilities has been growing and increasing over the last five years. Meanwhile, the Covid-19 pandemic also made the health sector decrease. The changes of lifestyle and customer needs that prefer to digitizing health services also threaten the business model of Famelia Indonesia, a health clinic that focuses on pregnancy services where sales have started to decline and is demanded to change the existing business model to meet customer needs and improve service quality that can be applied in the midst of the Covid-19 pandemic. Based on the above problems, it is necessary to design a new business model in order to compete with excellence and competitiveness. The method used for data collection was semi-structural interviews to see the level of satisfaction and priority needs of customers and a group discussion forum with the CEO, managers and staff of Famelia Indonesia. The results of data acquisition will be processed using the stage method of Design Thinking. A new business model was found from Famelia in the form of an application and a website with a new service system in the form of a yoga system, homecare, education as a new parent and a special consultation class. Furthermore, a strategy recommendation is designed for a new business model from Famelia's servants who have been validated to develop the implementation of a new business model from Famelia. The contribution of the results of this research is expected to be able to design a new business model that can be implemented in Famelia Indonesia as well as direct technical development for the implementation of a business model for the new services offered by Famelia Indonesia.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Design Thinking, Famelia Indonesia, Layanan Digital, Model Bisnis, Pelayanan Kehamilan, Business Model, Digital Service, Famelia Indonesia. Maternity Service.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Syauqina Hening Salsabila
Date Deposited:	02 Mar 2021 06:30
Last Modified:	02 Mar 2021 06:31
URI:	http://repository.its.ac.id/id/eprint/83171

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