The Implementation Of User Experience And Reaction Cards For University Student Mobile Application (Case Study: MyITS App)

Khairunnisa, Ailsa Amanda Ratna (2021) The Implementation Of User Experience And Reaction Cards For University Student Mobile Application (Case Study: MyITS App). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Seiring dengan kenaikan popularitas serta pesatnya perkembangan aplikasi seluler beberapa tahun terakhir, istilah user experience mulai banyak dipertimbangkan mengingat hal tersebut berujung pada kepuasan pengguna. Di samping efektivitas, kepuasan pengguna juga ditentukan oleh beberapa faktor penting lainnya yang dirasakan pada saat interaksi itu terjadi (user-perceived satisfaction). Faktor-faktor penting tersebut seringkali menjadi alasan pengguna terus menggunakan aplikasi secara berkala. Pada studi kali ini, evaluasi dari user-perceived satisfaction yang ditentukan oleh pengalaman pengguna pada saat menggunakan aplikasi MyITS ‘Mahasiswa’ dilakukan. Kerangka kerja yang digunakan ialah Design Thinking Framework dan metode yang digunakan untuk mengidentifikasi persepsi pengguna adalah Reaction Cards. Berdasarkan hasil evaluasi, kata sifat yang paling banyak dipilih untuk aplikasi MyITS diantaranya membosankan, sederhana, dan mudah digunakan. Berdasarkan masukan dari pengguna saat evaluasi, usulan perbaikan diberi judul MyITS ‘Mahasiswa’ app: Reimagined yang berbeda dari versi sudah ada dalam hal informasi dan fitur sebagai konten yang tersedia. Sebagai hasilnya, versi perbaikan dari aplikasi ini memiliki nilai median yang lebih tinggi untuk usabilitas dengan 71.25.
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As mobile applications gain popularity and experience rapid growth within the past few years, the term ‘user experience’ also starts to be highly considered since it refers to what user perceives during their interaction with the system/application which leads to user satisfaction. However, besides effectiveness, user satisfaction is also determined by several other important characteristics that the user perceives during the interaction. Such important characteristics particularly influence the user to utilize the software regularly. In this study, an evaluation of user-perceived satisfaction which determined by the user experience while using the MyITS ‘Mahasiswa’ mobile application is conducted. The framework used during this study refers to the Design Thinking framework and the method to obtain user perception is through Reaction Cards. Based on the evaluation, the most-chosen adjectives for the app are ‘boring’, ‘simplistic’, and ‘easy-to-use’. Using the respondent’s feedback as a basis, the improvement proposed under the name of ‘MyITS ‘Mahasiswa’ App: Reimagined’, which differs from the current version in terms of the amount of information and features as its content compared to the current version. As the result, the improved version has higher median score for usability compared to the current version with 71.25.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	User Experience, User Interface, MyITS App, Design Thinking, Reaction Cards
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Ailsa Amanda Ratna Khairunnisa
Date Deposited:	04 Mar 2021 00:18
Last Modified:	04 Mar 2021 00:18
URI:	http://repository.its.ac.id/id/eprint/83309

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