Pengembangan Desain Electric SUV Berbasis Tingkat Komponen Dalam Negeri

Christian, Michael (2021) Pengembangan Desain Electric SUV Berbasis Tingkat Komponen Dalam Negeri. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Tren Electric Vehicle sangat berkembang pesat pada industri otomotif Indonesia, membuat pemerintah menerbitkan Perpres no. 55 Tahun 2019 tentang percepatan pengadaan kendaraan berbasis baterai yang membuka peluang bagi PT Great Asia Link (GRAIN) untuk memproduksi seri mobil listrik berjenis SUV. Sebagai pemain pasar yang baru, PT GRAIN memiliki berbagai tantangan seperti persaingan pasar dari brand otomotif besar, selera masyarakat, dan aspek penting lainnya adalah kebijakan Tingkat Kandungan Dalam Negeri (TKDN), dimana mobil listrik ditargetkan memiliki persentase TKDN 35%. Menghadapi hal tersebut, strategi yang diambil PT GRAIN dengan memasarkan sebagai mobil operasional BUMN, khususnya PLN, yang kemudian diharapkan bisa bermain pada segmentasi SUV kelas medium di pasar Indonesia. Proses dalam merancang dan mendesain Electric SUV ini menggunakan pendekatan riset pasar industri otomotif nasional, tren yang ada, dan berbagai kebijakan-kebijakan yang mengacu pada pendekatan TKDN. Pendekatan TKDN tersebut diaplikasikan pada engineering package, carbody dan juga interior, dimana parameter desainnya berorientasi kepada Corporate Value PLN dan mampu diproduksi di dalam negeri semaksimal mungkin. Dari hasil pendekatan dan analisis tersebut, dihasilkan dua konsep desain besar yaitu Prestige, dan EV Experience, yang memberikan kesan penghargaan, atau sense of achievement kepada penggunanya, serta memberikan pengalaman baru berkendara dengan mobil berbasis baterai pada desain eksterior dan interiornya.
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The electric vehicle trend is growing rapidly in the Indonesian automotive industry, prompting the government to issue Presidential Decree no. 55 of 2019 concerning the acceleration of the procurement of battery-based vehicles which opens up opportunities for PT Great Asia Link (GRAIN) to produce a series of electric car SUVs. As a new market player, PT GRAIN has various challenges such as market competition from big automotive brands, people's tastes, and another important aspect is the Domestic Content Level (TKDN) policy, where electric cars are targeted to have a TKDN percentage of 35%. To deal with this, the strategy taken by PT GRAIN is to market it as an operational car for BUMN, especially PLN, which is then expected to play in the medium-class SUV segmentation in the Indonesian market. The process of designing and designing the Electric SUV uses a market research approach to the national automotive industry, existing trends, and various policies that refer to the TKDN approach. The TKDN approach is applied to engineering packages, car bodies, and also interiors, where the design parameters are oriented to PLN Corporate Value and can be produced domestically as much as possible. From the results of this approach and analysis, two major design concepts are produced, namely, Prestige and EV Experience, which give the user the impression of appreciation, or a sense of achievement, as well as provide a new experience of driving with a battery-based car in the exterior and interior design.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Mobil Listrik, SUV, TKDN, Prestige, EV-Experience, Electric Vehicle
Subjects:	T Technology > TL Motor vehicles. Aeronautics. Astronautics > TL220 Electric vehicles and their batteries, etc. T Technology > TS Manufactures > TS171 Product design T Technology > TS Manufactures > TS176 Manufacturing engineering. Process engineering (Including manufacturing planning, production planning)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Michael Christian
Date Deposited:	11 Mar 2021 00:37
Last Modified:	11 Mar 2021 00:37
URI:	http://repository.its.ac.id/id/eprint/84090

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