Cahyono, Davit Eko Kris (2021) Desain Perhiasan Pria Sebagai Perangkat Pendukung Telepon Pintar Untuk Generasi Milenial. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pada jaman dahulu pria yang mengenakan perhiasan disimbolkan sebagai sosok yang memiliki kekuatan, maskulinitas, serta strata social yang tinggi. Terminologi maskulinitas tradisional merujuk pada laki-laki dengan kekuatan, kekuasaan, aksi, kendali dan kesetiakawanan. Sejauh ini, perkembangan perhiasan pria di Indonesia masih terbatas sebagai produk estetika, dimana hanya digunakan untuk berhias. Disamping itu perkembangan teknologi membawa perubahan signifikan pada gaya hidup manusia, terutama bagi generasi milenial. Tercatat 93,9% laki-laki generasi milenial menggunakan telepon pintar, mereka mengakses media sosial sebagai bentuk ekspresi guna menunjukan jati diri. Hal tersebut menimbulkan perilaku narsisme yang cenderung memperhatikan secara berlebihan terhadap apa yang mereka kenakan, salah satunya perhiasan.Melalui pendekatan deep interview dan kuisioner yang dilakukan oleh peneliti, diperoleh hasil yang menunjukkan adanya ketertarikan pria generasi milenial akan perhiasan dengan nilai fungsi lebih, dan kebutuhan akan sebuah perhiasan yang dapat ditukar menjadi perhiasan lain, sehingga mereka tidak membutuhkan banyak waktu untuk memperbarui penampilan. Hal ini sesuai dengan karakteristik generasi milenial yang serba instan dan cepat. Selain itu, perangkat pendukung seperti telepon pintar yang biasa mereka gunakan ternyata menjadi produk penting yang selalu mereka bawa, namun ditemukan berbagai kendala sehingga hal tersebut menjadi peluang dalam perancangan ini untuk menyediakan perhiasan dengan perangkat pendukung telepon pintar. Perancangan ini diharapkan dapat memberikan tinjauan solusi terhadap perkembangan tren perhiasan pria di Indonesia untuk generasi milenial, serta mengikuti perkembangan teknologi dengan maraknya penggunaan telepon pintar oleh pria milenial
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In the past, men who wore jewelry were symbolized as a figure that possesses strength, masculinity,  and  strong  social  status.  The  term  traditional  masculinity  refers  to  men  with strength,  power,  action,  control,  and  loyalty.  So  far,  the  development  of  men's  jewelry  in 
Indonesia is still limited as an aesthetic product, which is only used as decoration. Besides, the development  of  technology  brings  significant  changes  to  human  lifestyles,  especially  for  the millennial generation. 93.9% of the millennial generation men use smartphones. They access social  media  as  a  form  of  expression  to  show  their  identity.  This  issue  causes  them  to  get 
narcissistic  behavior  where  they  will  pay  more  attention  to  what  they  wear,  one  of  which  is 
jewelry.  From  the  deep  interview  and  questionnaire  approach  conducted  by  the  researcher, the results showed that there’s was an interest in millennial generation men for jewelry with more functional values, and the need for jewelry that could be exchanged into other jewelry; so they don't take much time to update their appearance. It correlated with the characteristics of  the  millennial  generation  who  are  all-around.  instant  and  fast.  In  addition,  supporting devices such as a smartphone that they usually use turns out to be an important product that they always carry, but various obstacles were found so that this became an opportunity in this design to provide jewelry with smartphone support devices. This design is expected to provide an  overview  of  solutions  to  the  development  of  men's  jewelry  trends  in  Indonesia  for  the 
millennial  generation,  as  well  as  following technological  developments  with  the  widespread use of smartphones by millennial men
| Item Type: | Thesis (Undergraduate) | 
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| Uncontrolled Keywords: | Generasi Milenial, Inovasi, Interchangeable, Maskulin, Perangkat Pendukung Telepon Pintar, Perhiasan Pria, Innovation, Interchangeable, Masculine, Men's Jewelry, Millenial Generation, Smartphone Support Device | 
| Subjects: | H Social Sciences > HQ The family. Marriage. Woman > HQ2042 life style N Fine Arts > NK Decorative arts Applied arts Decoration and ornament Q Science > QP Physiology > QP34.5 Human engineering T Technology > TS Manufactures > TS170 New products. Product Development T Technology > TS Manufactures > TS171 Product design  | 
        
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis | 
| Depositing User: | Davit Eko Kris Cahyono | 
| Date Deposited: | 08 Sep 2021 03:55 | 
| Last Modified: | 08 Sep 2021 03:55 | 
| URI: | http://repository.its.ac.id/id/eprint/91821 | 
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