Andriono, Fariz (2022) Perancangan Sistem Manajemen Kinerja Perusahaan Menggunakan Business Model Canvas, Balanced Scorecard, dan Quality Function Deployment. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Ketika suatu perusahaan mengalami pertumbuhan, pekerjaan direktur utama akan semakin berat jika harus menangani manajemen usahanya sendirian. Administrasi bisnis yang serba manual membuat aktivitas menjadi lebih lama, mahal, dan kurang terkendali, sehingga menghambat keunggulan kompetitif perusahaan di pasar. Ketidakjelasan tanggung jawab kerja dan kurangnya penghargaan atas kinerja dan kompetensi pegawai akan menurunkan motivasi kerja mereka. Perusahaan harus menemukan cara untuk menyelesaikan permasalahan di atas. Salah satunya dengan menerapkan sistem manajemen kinerja. Studi kasus deskriptif ini bertujuan untuk merancang sistem manajemen kinerja PT AGOS menggunakan metode BMC, BSC, dan QFD. Penelitian menggunakan pendekatan triangulasi yang merupakan gabungan antara kualitatif dan kuantitatif. BMC digunakan untuk memetakan model bisnis perusahaan, sedangkan BSC dipakai untuk mengevaluasi kinerja perusahaan, sementara QFD dibangun untuk mempertimbangkan rekomendasi perbaikan. Hasil penelitian menunjukkan bahwa customer segments PT AGOS adalah: rumah sakit umum, rumah sakit swasta, dan pembeli ritel. Value proposition berasal dari: linen dan barang habis pakai. Channels pemasarannya berupa: kunjungan, RTD, KSO, dll. Customer relationships dijalin dengan: kemitraan dan konsultasi. Revenue streams bersumber dari: penyelesaian proyek, penjualan grosir, dan upah konsultasi. Key resources perusahaan yaitu: linen, aset tetap berwujud, aset tetap tak berwujud, dsb. Key activities perusahaan berupa: lelang elektronik, produksi, pemasaran dan penjualan, dst. Key partners terdiri dari: penyedia bahan baku, jasa transportasi, pengembang software, dll. Cost structures terdiri atas: COGS, beban operasional, dan belanja modal. Hasil evaluasi perspektif financial performance belum dapat memenuhi target, sedangkan customer knowledge berhasil memuaskan pelanggan. Dalam perspektif internal business process¸ terdapat indikator yang bisa melampaui target, tapi ada juga yang belum. Hal tersebut juga berlaku pada perspektif learning and growth. Inisiatif perbaikan yang diprioritaskan HOQ adalah: ERP subscription, website development, CCTV & GPS installation, human resource system development, dan training program under agreement.
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When a company is experiencing growth, the job of the CEO will be even more difficult if he has to handle the management of his business alone. Manual business administration makes activities take longer, more expensive, and less controllable, thereby hindering the company's competitive advantage in the market place. Unclear work responsibilities and lack of appreciation for the performance and competence of employees will reduce their work motivation. Companies must find ways to solve the problems above. One of them is by implementing a performance management system. This descriptive case study aims to design a performance management system for PT AGOS using the BMC, BSC, and QFD methods. This research uses a triangulation approach which is a combination of qualitative and quantitative. BMC is used to map the company's business model, while BSC is used to evaluate company performance, while QFD is built to consider recommendations for improvement. The results showed that the customer segments of PT AGOS were: public hospital, private hospitals, and retail buyers. Value proposition comes from: linen and consumables. The marketing channels are: visits, RTD, KSO, etc. Customer relationships are forged by: partnerships and consulting. Revenue streams are sourced from: project completion, wholesale sales, and consulting fees. The company's key resources are: linen, tangible fixed assets, intangible fixed assets, etc. The company's key activities are: electronic auction, production, marketing and sales, and so on. Key partners consist of: raw material providers, transportation services, software developers, etc. Cost structures consist of: COGS, operating expenses, and capital expenditures. The results of the evaluation of the financial performance perspective have not been able to meet the target, while customer knowledge has succeeded in satisfying customers. In the internal business process perspective, there are indicators that can exceed the target, but there are also those that have not. This also applies to the perspective of learning and growth. The improvement initiatives prioritized by HOQ are: ERP subscription, website development, CCTV & GPS installation, human resource system development, and training program under agreement.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Perancangan Sistem Manajemen Kinerja, BMC, BSC, dan QFD, Performance Management System Design |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD30.23 Decision making. Business requirements analysis. H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP H Social Sciences > HD Industries. Land use. Labor > HD58.93 Balanced scorecard T Technology > TS Manufactures > TS156 Quality Control. QFD. Taguchi methods (Quality control) |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Technology Management > 61101-(S2) Master Thesis |
| Depositing User: | Fariz Andriono |
| Date Deposited: | 24 Jan 2022 03:16 |
| Last Modified: | 19 Jun 2024 10:19 |
| URI: | http://repository.its.ac.id/id/eprint/92462 |
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