Ishlah, Atikah Shoutul (2022) Perancangan Kampanye Pencegahan Katarak Senilis untuk Wilayah Jawa Timur Usia 30-50 Tahun. Other thesis, Institut Teknologi Sepuluh Nopember.
![[thumbnail of Atikah Shoutul Ishlah_08311640000079_Laporan TA.pdf]](http://repository.its.ac.id/style/images/fileicons/text.png) |
Text
Atikah Shoutul Ishlah_08311640000079_Laporan TA.pdf - Accepted Version Restricted to Repository staff only until 1 April 2024. Download (11MB) | Request a copy |
Abstract
Katarak merupakan kekeruhan lensa mata yang menjadi penyebab kebutaan terbesar di dunia dan Indonesia, dan 90% adalah karena faktor usia di atas 50 tahun, yaitu disebut katarak senilis. Berdasarkan data dari kemenkes, terdapat kenaikan kebutaan karena katarak di Indonesia dari tahun 2013 hingga 2014-2016 sebanyak 0,1%, dan wilayah terbanyak adalah Jawa Timur. Namun menurut data kemenkes, tingkat awareness masyarakat terkait katarak semakin meningkat tapi hal tersebut tidak signifikan terhadap penurunan kasus katarak dari tahun ke tahun, salah satunya karena biaya operasi yang cenderung mahal. Selain itu, dominasi katarak di Jawa Timur adalah karena faktor penyebabnya yang belum teratasi dengan baik, seperti paparan sinar UV karena rata-rata petani, diabetes, dan kebiasaan merokok.
Perancangan kampanye ini dilakukan dengan berbagai metode penelitian yang didapat dari data kualitatif dan kuantitatif. Data kualitatif didapat dari depth interview dengan beberapa stakeholder, yaitu Dinas Kesehatan Kab. Gresik, dokter spesialis mata, dan sampel pasien katarakdan anak pasien katarak, dan observasi di Klinik Mata Utama. Data Kuantitatif didapat dari kuesioner kepada target usia 40-50 tahun domisili Jawa Timur. Data dari objek dan subjek penelitian didapat dari studi literatur dan studi eksisting. Setelah itu dilakukan analisa dan dilakukan studi eksperimental dengan ahli untuk mendapatkan feedback untuk merumuskan pesan kampanye yang lebih komprehensif. Pada tahap akhir, dilakukan evaluasi pesan kampanye dengan melakukan user testing kepada beberapa responden untuk keefektifan pesan kampanye.
Tujuan dari kampanye ini adalah untuk memberikan edukasi kepada masyarakat untuk meningkatkan awareness katarak dan bagaimana tips pencegahannya. Kampanye ini dirancang dengan berbagai media, yaitu video ILM, video teaser, media sosial, website, media cetak, TVC, dan billboard yang diletakkan di berbagai titik strategis di kota-kota wilayah Jawa Timur
================================================================================================
A cataract is a clouding of the eye lens which is the biggest cause of blindness in the world and in Indonesia, and 90% is due to the age factor above 50 years, which is called senile cataract. Based on data from the Ministry of Health, there was an increase in blindness due to cataracts in Indonesia from 2013 to 2014-2016 as much as 0.1%, and the largest area was East Java. However, according to data from the Ministry of Health, the level of public awareness regarding cataracts is increasing but this is not significant for the decline in cataract cases from year to year, one of which is because the operating costs tend to be expensive. In addition, the dominance of cataracts in East Java is due to factors that have not been properly addressed, such as exposure to UV rays due to the average farmer, diabetes, and smoking habits.
The design of this campaign was carried out using various research methods obtained from qualitative and quantitative data. Qualitative data obtained from depth interviews with several stakeholders, namely the District Health Office. Gresik, an ophthalmologist, and samples of cataract patients and children with cataracts, and observations at the Main Eye Clinic. Quantitative data obtained from questionnaires to the target age 40-50 years domiciled in East Java. The data of the object and research subject are obtained from literature studies and existing studies. After that, analysis and experimental studies were carried out with experts to get feedback to formulate a more comprehensive campaign message. In the final stage, an evaluation of the campaign message was carried out by conducting user testing on several respondents for the effectiveness of the campaign message.
The purpose of this campaign is to provide education to the public to increase awareness of cataracts and how to prevent them. This campaign was designed with various media, namely PSA videos, teaser videos, social media, websites, print media, TVC, and billboards placed at various strategic points in cities in East Java.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Campaign, Cataract, Blindness, Prevention, Kampanye, Katarak, Kebutaan, Pencegahan |
| Subjects: | L Education > L Education (General) N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media R Medicine > RA Public aspects of medicine R Medicine > RE Ophthalmology |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | Atikah Shoutul Ishlah |
| Date Deposited: | 16 Feb 2022 20:39 |
| Last Modified: | 31 Oct 2022 04:15 |
| URI: | http://repository.its.ac.id/id/eprint/94341 |
Actions (login required)
 |
View Item |