Perancangan Kampanye Sterilisasi Kucing Dengan Metode TNR (Trap, Neuter, Release)

Rahmanullah, Djoko Ikhsan (2022) Perancangan Kampanye Sterilisasi Kucing Dengan Metode TNR (Trap, Neuter, Release). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kucing merupakan mamalia yang sering dijadikan hewan peliharaan selain anjing dan hewan lainnya karena mudah didapatkan dan mudah dikembang-biakkan. Sebagai risiko dari mudah dan cepatnya siklus berkembang biak tersebut, overpopulasi kucing liar dapat terjadi. Demikian pula dengan meningkatnya jumlah bangkai kucing liar yang mati akibat tertabrak, sakit, dan kekerasan antar kucing yang disebabkan oleh perilaku teritorial. Seiring dengan peningkatan jumlah bangkai kucing liar, risiko manusia terjangkit zoonois sebagai dampak terburuk pun juga kian meningkat.
Perancangan kampanye ini dilakukan menggunakan beberapa tahap metode penelitian tentang overpopulasi, steril kucing TNR, periklanan dan kampanye. Tahap pertama penelitian melakukan kuisioner untuk mengumpulkan data seputar target audiensi. Tinjauan pustaka tentang overpopulasi kucing dan steril kucing TNR. Depth interview dilakukan kepada stakeholder yang melakukan steril kucing TNR. Kemudian hasil yang telah didapatkan didiskusikan dalam focus group discussion untuk memperdalam data. Setelah mendapatkan data dari penelitian tahap pertama, peneliti melakukan studi eksperimental untuk membuat dan mengevaluasi rancangan desain melalui wawancara ahli. Hasil yang didapatkan adalah dibutuhkannya media yang dapat mengajak masyarakat mengontrol populasi kucing di Jakarta melalui steril TNR.
Tujuan dari kampanye ini adalah untuk mengajak masyarakat Jakarta untuk berpartisipasi dalam mengontrol populasi kucing melalui steril kucing trap, neuter, release (TNR), Kampanye ini dirancang dengan menggunakan media seperti media sosial, website, print ads, dan ambient media yang diletakkan di beberapa pusat perbelanjaan yang strategis di kota Jakarta.
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Cats are mammals that are often used as pets besides dogs and other animals
because they are easy to obtain and easy to breed. As a result of the easy and fast breeding
cycle, overpopulation of feral cats can occur. Likewise with the increasing number of
stray cat carcasses that die from being hit, sick, and violence between cats caused by
territorial behavior. Along with the increase in the number of stray cat carcasses, the risk
of humans contracting zoonois as the worst impact also increases
The design of this campaign was carried out using several stages of research
methods on overpopulation, TNR cat sterilization, advertising and campaigns. The first
stage of the research conducted a questionnaire to collect data about the target audience.
Literature review on cat overpopulation and TNR cat sterility. Depth interviews were
conducted with stakeholders who sterilized TNR cats. Then the results that have been
obtained are discussed in a focus group discussion to deepen the data. After getting data
from the first phase of research, the researcher conducted an experimental study to create
and evaluate the design through expert interviews. The results obtained are the need for
media that can invite the public to control the cat population in Jakarta through sterile
TNR.
The purpose of this campaign is to invite the public To invite the people of Jakarta
to participate in controlling the cat population through sterile cat trap, neuter, release
(TNR), This campaign is designed using media such as social media, websites, print ads,
and ambient media placed on several strategic shopping centers in the city of Jakarta.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	kampanye; kucing liar; overpopulasi; sterilisasi; campaign; stray cat; overpopulation; sterilization
Subjects:	N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media R Medicine > RD Surgery
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Djoko Ikhsan Rahmanullah
Date Deposited:	17 Feb 2022 02:48
Last Modified:	02 Nov 2022 00:56
URI:	http://repository.its.ac.id/id/eprint/94486

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