Arahan Pengembangan Ekonomi Lokal Berbasis Wisata Edukasi Gerabah di Desa Rendeng Kecamatan Malo Kabupaten Bojonegoro Pada Era New Normal

Aditya, Dinta Gema (2023) Arahan Pengembangan Ekonomi Lokal Berbasis Wisata Edukasi Gerabah di Desa Rendeng Kecamatan Malo Kabupaten Bojonegoro Pada Era New Normal. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 08211940000013-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 April 2025. Download (8MB) | Request a copy

Abstract

Wisata Edukasi Gerabah Desa Rendeng merupakan satu-satunya sentra gerabah yang memiliki potensi luar biasa untuk meningkatkan pengembangan ekonomi lokal di Kabupaten Bojonegoro. Sejak terbentuk tahun 2015, wisata edukasi gerabah menjadi pusat pemasaran produk gerabah di Desa Rendeng dan mampu menarik wisatawan hingga 16.000 orang per tahun. Hal tersebut berpengaruh signifikan pada penjualan produk gerabah di Desa Rendeng. Lapangan kerja semakin terbuka dan jumlah pengrajin gerabah juga meningkat. Pengrajin gerabah yang awalnya hanya memproduksi gerabah tradisional, kini telah berinovasi membuat gerabah dengan bentuk kartun dan karakter yang sedang tren saat ini. Sebelum pandemi COVID-19 melanda, produksi gerabah bisa mencapai 200 buah per minggunya. Selain dijual melalui wisata edukasi, para pengrajin gerabah di Desa Rendeng juga memiliki langganan atau pengepul dari luar kota. Berbagai bentuk bantuan dari pihak pemerintah dan swasta telah terlaksana di Desa Rendeng. Namun, adanya pandemi COVID-19 berpengaruh signifikan pada penurunan jumlah wisatawan dan berimbas pada penurunan permintaan produk gerabah. Sejak awal pandemi tahun 2020, Wisata Edukasi Gerabah Desa Rendeng tutup total dan tidak bisa mengikuti pameran produk UMKM yang menjadi andalan dalam memasarkan gerabah. Beberapa pengrajin gerabah di Desa Rendeng terpaksa berhenti memproduksi gerabah dan kehilangan sumber pendapatannya. Oleh karena itu, perlu adanya arahan pengembangan ekonomi lokal di Desa Rendeng pada era new normal ini. Untuk merumuskan arahan tersebut, penelitian ini diawali dengan penentuan faktor-faktor yang memiliki pengaruh terhadap pengembangan ekonomi lokal menggunakan teknik analisis delphi. Setelah itu, faktor-faktor tersebut diidentifikasi potensi dan masalahnya melalui teknik content analysis yang bertujuan mendalami potensi dan permasalahan di Desa Rendeng melalui observasi dan wawancara mendalam. Selanjutnya, dilakukan analisis triangulasi untuk menentukan arahan pengembangan ekonomi lokal di Desa Rendeng. Hasil penelitian menunjukkan terdapat 29 faktor yang berpengaruh pada pengembangan ekonomi lokal. Secara garis besar, potensi yang ada di Desa Rendeng adalah pembuatan gerabah yang masih tradisional dan adanya bahan baku yang melimpah di alam. Selain potensi tersebut, terdapat beberapa permasalahan yang masih dominan seperti kompetensi dan motivasi SDM yang masih kurang untuk melakukan peningkatan kualitas produk gerabah dan pemasaran, masalah permodalan yang masih mengandalkan sistem pinjaman terbatas, kurangnya ciri khas yang kuat dari produk gerabah Desa Rendeng, program bantuan dari pemerintah maupun swasta yang belum sesuai dengan kebutuhan saat ini, pengemasan produk gerabah yang belum sesuai standar, pemasaran yang kurang inovatif dan belum meluas, serta infrastruktur jalan yang masih belum memadai. Dari hal tersebut, dirumuskan arahan yang bertujuan menyelesaikan permasalahan dan memaksimalkan potensi yang ada di Desa Rendeng pada era new normal.
==============================================================================================================================
Rendeng Village Gerabah Education Tourism is the only gerabah center that has tremendous potential to improve local economic development in Bojonegoro District. Since its formation in 2015, gerabah education tourism has become a marketing center for gerabah in Rendeng Village and be able to attract up to 16.000 tourist per year. It has a significant effect on the sales of gerabah products in Rendeng Village. Job opportunities are increasingly open and the number of gerabah craftsmen is also increasing. Gerabah craftsmen who initially only produced traditional gerabah, have now innovated to make gerabah with cartoon shapes and characters that are currently trending. Before the COVID-19 pandemic hit, gerabah production could reach 200 pieces per week. Besides being sold through education tourism, the gerabah craftsmen in Rendeng Village also have customers or collectors from outside the city. Various forms of assistance from the government and the private sector have been carried out in Rendeng Village. However, COVID-19 pandemic has had a significant effect on reducing the number of tourists and has resulted in a decrease of gerabah demand. Since the beginning of the 2020 pandemic, the Rendeng Village Gerabah Education Tourism has been closed completely and has not been able to join in MSME product exhibitions which are a main way to promoting gerabah. Several gerabah craftsmen in Rendeng Village were forced to stop producing gerabah and lost their source of income. Therefore, there needs a direction for local economic development in this new normal era. To formulate these directions, this study begins with determining the factors that influence on local economic development using the Delphi analysis technique. After that, the potential factors and problems were identified through content analysis techniques aimed at exploring the real conditions in Rendeng Village through observation and in-depth interviews. Furthermore, a triangulation analysis was carried out to determine the direction of local economic development in Rendeng Village. The results of the study show that there are 29 factors that influence local economic development. Broadly speaking, the potential that exists in Rendeng Village is the production process of gerabah which is still traditional and has abundant raw materials in nature. In addition to this potential, there are several problems that are still dominant, such as the lack of competence and motivation of human resources to improve the quality of gerabah products and marketing, capital problems that still rely on a limited loan system, lack of strong haracteristics from gerabah products from Rendeng Village, assistance programs from government and private sectors that are not in accordance with current needs, packaging of gerabah products that are not up to standard, marketing that is not innovative and not yet widespread, and road infrastructure that is still inadequate. From this, directions are formulated to solve problems and maximize potential that exist in Rendeng Village in the new normal era.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Pengembangan Ekonomi Lokal, Wisata Edukasi, Arahan, New Normal, Local Economic Development, Education Tourism, Gerabah, Direction
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Dinta Gema Aditya
Date Deposited:	24 Jan 2023 02:52
Last Modified:	24 Jan 2023 02:52
URI:	http://repository.its.ac.id/id/eprint/95567

Actions (login required)

View Item