Pengaruh Faktor Moderasi Environmental Competitiveness Pada Hubungan Technological Innovation Capabilities Terhadap Business Performance Dengan Metode PLS-SEM (Studi Kasus: IKM Logam Ngingas)

Putri, Cindy Adinda (2023) Pengaruh Faktor Moderasi Environmental Competitiveness Pada Hubungan Technological Innovation Capabilities Terhadap Business Performance Dengan Metode PLS-SEM (Studi Kasus: IKM Logam Ngingas). Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

¬Pemerintah Indonesia telah berupaya mendorong produktivitas UMKM melalui Program Adopsi Teknologi Digital 4.0 di masa pemulihan saat ini, namun produktivitas IKM masih terhambat. Salah satu IKM yang mengalami kondisi tersebut adalah IKM Logam Ngingas. Sehingga, perlu adanya identifikasi dan analisis kemampuan perusahaan dalam menghadapi perubahan inovasi teknologi atau technological innovation capabilities (TIC). Selain itu, environmental competitiveness dapat menjadi pertimbangan untuk menentukan strategi inovasi yang akan dipilih perusahaan. Penelitian ini bertujuan memberikan strategi inovasi untuk IKM Logam Ngingas melalui identifikasi dan analisis pengaruh moderasi environmental competitiveness pada hubungan technological innovation capabilities terhadap business performance di IKM Logam Ngingas. Penelitian memiliki jumlah sampel sebanyak 122 responden. Metode analisis menggunakan PLS-SEM dengan bantuan software Smart PLS 3.0. Hasil dari penelitian menunjukkan jika strategic planning capability memiliki pengaruh positif signifikan terhadap business performance. Artinya, ketika UMKM menerapkan strategic planning capability yang baik, maka dapat meningkatkan business performance. Environmental competitiveness pada penelitian ini tidak memiliki pengaruh moderasi terhadap hubungan technological innovation capabilities terhadap business performance
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The Indonesian government has been trying to boost MSME productivity through the Digital Technology Adoption 4.0 Program during the current recovery period, but SME productivity is still hampered. One of the SMEs experiencing this condition is the Ngingas Metal SMEs. Thus, it is necessary to identify and analyze the company's ability to deal with changes in technological innovation or technological innovation capabilities (TIC). In addition, environmental competitiveness can be a consideration for determining the innovation strategy that will be chosen by the company. This study aims to provide an innovation strategy for Metal Ngingas IKM through identification and analysis of the moderating effect of environmental competitiveness on the relationship of technological innovation capabilities to business performance in Metal Ngingas IKM. The research has a total sample of 122 respondents. The analysis method uses PLS-SEM with the help of Smart PLS 3.0 software. The results of the study show that strategic planning capability has a significant positive effect on business performance. That is, when MSMEs implement good strategic planning capability, they can improve business performance. Environmental competitiveness in this study does not have a moderating effect on the relationship between technological innovation capabilities and business performance

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Business Performance, Environmental Competitiveness, IKM Logam Ngingas, Technological Innovation Capabilities (TIC)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD45 Technological innovations
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Cindy Adinda Putri
Date Deposited:	25 Jan 2023 07:41
Last Modified:	25 Jan 2023 07:41
URI:	http://repository.its.ac.id/id/eprint/95627

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