Purtiwi, Ramadhani Galuh Candra (2023) Analisis Peran Penggunaan Media Sosial Dan Emosi Dalam Persepsi Risiko Dan Perilaku Pencegahan Terkait COVID-19 Di ITS Menggunakan Preventive Behavior Model. Other thesis, Institut Teknologi Sepuluh Nopember Surabaya.
![[thumbnail of 05211940000037-Undergraduate_Thesis.pdf]](http://repository.its.ac.id/style/images/fileicons/text.png) |
Text
05211940000037-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 April 2025. Download (4MB) | Request a copy |
Abstract
Pandemi COVID-19 mengakibatkan orang lebih banyak menghabiskan waktu untuk menggunakan media sosial, terutama untuk mencari berita atau informasi tentang pandemi. Banyaknya informasi terkait kasus COVID-19 yang ada di media sosial seperti prediksi penyebaran COVID, risiko yang dirasakan dari infeksi virus COVID-19, dan berbagai berita kecemasan masyarakat terhadap dampak negatif COVID-19. Dampak COVID-19 ini juga dirasakan dalam dunia pendidikan termasuk di Institut Teknologi Sepuluh Nopember (ITS). Beberapa tahun terakhir banyak sekali bertebaran informasi-informasi di media sosial terkait dampak COVID-19 di ITS. Hal tersebut tentu memiliki pengaruh yang serius terhadap emosi negatif. Penelitian tugas akhir ini nantinya akan bertujuan untuk menganalisis peran penggunaan media sosial (Instagram dan Twitter) dan emosi dalam persepsi risiko dan perilaku pencegahan terkait COVID-19 di ITS. Dengan demikian, hasil pada penelitian ini dapat dijadikan pedoman dan kehati-hatian, tidak hanya di lingkungan ITS namun di segala sektor yang dalam kegiatannya tidak bisa menghindari kerumunan atau tempat yang memungkinkan virus berkembang cepat. Penelitian ini juga memberikan usulan terkait hal-hal yang harus dilakukan kampus ITS atau bahkan sektor lainnya sebagai bentuk kesadaran dalam menjaga preventive behavior agar resiko penularan dapat ditekan. Data yang diambil dalam penelitian ini berasal dari hasil survei menggunakan kuesioner dengan responden mahasiswa S1 ITS Angkatan 2019-2022. Dalam penelitian tugas akhir ini, digunakan metode SEM sebagai dasar analisis terhadap model penelitian yang diusulkan yaitu Preventive Behavior Model. Model ini memiliki tujuh variabel yang memiliki pengaruh terhadap upaya perilaku pencegahan yang selanjutnya akan dianalisis keterkaitannya dengan menggunakan tools GSCA Pro. Dari penyebaran kuesioner, didapatkan 409 data hasil kuesioner yang akan dianalisis dalam penelitian ini. Hasil penelitian ini adalah diketahuinya faktor yang memengaruhi perilaku pencegahan COVID-19 di ITS serta usulan untuk pencegahan timbulnya emosi negatif dari media sosial terkait dengan pandemi COVID-19 pada mahasiwa ITS. Hasil penelitian ini menunjukkan bahwa Anxiety About Social Safety, Prediction of COVID-19 Spread, dan Increased Media Exposure berpengaruh positif terhadap Preventive Behavior ¬baik secara langsung maupun dimediasi oleh faktor Negative Emotions. Kemudian, Negative Emotion berpengaruh positif terhadap Preventive Behavior. Hal ini mengindikasikan bahwa faktor yang memengaruhi emosi negatif serta perilaku pencegahan akibat adanya kasus COVID-19 adalah kecemasan tentang keamanan sosial, prediksi penyebaran COVID-19, dan meningkatnya paparan media
======================================================================================================================================
The COVID-19 pandemic has caused people to spend more time using social media, especially to find news or information about the pandemic. There is a lot of information related to COVID-19 cases on social media, such as predictions of the spread of COVID, the perceived risk of infection with the COVID-19 virus, and various news about public anxiety about the negative impact of COVID-19. The impact of COVID-19 is also being felt in the world of education, including at the Sepuluh Nopember Institute of Technology (ITS). In the last few years, there has been a lot of sharing of information on social media regarding the impact of COVID-19 on ITS. This of course has a serious effect on negative emotions. This final research assignment will later aim to analyze the risk role of using social media (Instagram and Twitter) and emotions in perceptions and preventive behavior related to COVID-19 at ITS. Thus, the results of this study can be used as a guideline and caution, not only in the ITS environment but in all sectors whose activities cannot avoid crowds or places that allow the virus to develop rapidly. This research also provides suggestions regarding things that must be done on the ITS campus or even other sectors as a form of awareness in maintaining preventive behavior so that the risk of transmission can be suppressed. The data taken in this study came from the results of a survey using a questionnaire with respondents from ITS Undergraduate students Batch 2019-2022. In this final research assignment, the SEM method is used as a basic analysis of the proposed research model, namely the Preventive Behavior Model. This model has seven variables that have an influence on behavior prevention efforts which will then be analyzed for their relevance using the GSCA Pro tools. From distributing the questionnaires, 409 questionnaire data were obtained which would be analyzed in this study. The results of this study are the identification of factors that influence the behavior of preventing COVID-19 at ITS and suggestions for preventing the emergence of negative emotions from social media related to the COVID-19 pandemic in ITS students. The results of this study indicate that Anxiety About Social Safety, Prediction of the Spread of COVID-19, and Increased Media Exposure have a positive effect on Preventive Behavior, both directly and mediated by Negative Emotions. Then, Negative Emotion has a positive effect on Preventive Behavior. This indicates that the factors that influence negative emotions and preventive behavior due to the presence of COVID-19 cases are anxiety about social security, predictions of the spread of COVID-19, and increased media exposure
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | COVID-19, Anxiety About Social Safety, Risk Perception, Negative Emotions, Media Exposure, Preventive Behavior |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine T Technology > T Technology (General) > T58.5 Information technology. IT--Auditing |
| Divisions: | Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis |
| Depositing User: | Ramadhani Galuh Candra Purtiwi |
| Date Deposited: | 06 Feb 2023 03:09 |
| Last Modified: | 06 Feb 2023 03:09 |
| URI: | http://repository.its.ac.id/id/eprint/96221 |
Actions (login required)
 |
View Item |