Analisis Pemetaan Model Bisnis Platform Online Property Di Indonesia Dengan Menggunakan Platform Design Toolkit

Sari, Nuzulia Rachma Permata (2018) Analisis Pemetaan Model Bisnis Platform Online Property Di Indonesia Dengan Menggunakan Platform Design Toolkit. Undergraduate thesis, Institut Teknologi Sepuluh Nopember Surabaya.

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Abstract

Minat investasi di Indonesia masih tetap tinggi. Namun, apabila dilihat dari sektor property, ada beberapa jenis property yang justru kurang diminati. Seperti halnya permintaan hunian vertical(apartemen) yang belum menunjukkan indikasi positif. Hal tersebut sesuai dengan catatan pada kuartal ke II tahun 2016 bahwa pertumbuhan permintaan apartemen rendah. Dilain sisi, pertumbuhan internet dan cepatnya persebaran informasi semakin tinggi. Kesulitan dalam mencari property terkini juga menjadi masalah yang muncul Dari faktor-faktor tersebutlah muncul platform online property di Indonesia. Oleh sebab itu, penelitian ini akan memetakan model bisnis dari berbagai situs platform online property yang ada di Indonesia. Penelitian ini, peneliti akan menggunakan framework Platform Design Toolkit(PDT). Dengan menggunakan PDT, dapat mengetahui komponen-komponen yang ada di dalam sebuah platform. Dari hasil tersebut, kita dapat mencari tahu komponen-komponen mana saja yang digunakan oleh platform online property. Hasil dari tugas akhir ini adalah pemetaan model bisnis setiap platfom online property. Dari platform owners, menunjukkan bahwa platform online property di Indonesia sudah berbentuk Perseroan Terbatas. Selain itu, platform online property yang ada di Indonesia terdapat kepemilikan perusahaan luar negeri. Dari hasil penelitian yang dilakukan, usia beropeasi suatu platform tidak mengindikasikan platform tersebut menjadi pemain besar di Indonesia. Dari sisi stakeholder, platform online property di Indonesia bersifat tertutup. Selain itu, belum ada satu platform pun yang bergabung dengan sebuah asosiasi. Dari perspektif peer producers, platform property online cenderung memberikan kesempatan bagi siapapun yang ingin mengiklankan property. Dari sisi partners, platform online property di Indonesia mayoritas bekerjasama dengan online news, blog/jurnal/artikel dan bank. Dari perspektir Transaction pasti memiliki aktivitas berkomunikasi dengan pembeli/penjual, memberikan feedback, dan mencari property. Selain itu, juga dapat menambah favorit, melihat history property, dan membaca artikel tentang property. Dari sisi Channel and Context, mayoritas platform online property menyediakan dashboard untuk memudahkan pengguna. Dari sisi Infrastucture and Core Component, menunjukkan bahwa platform online property di Indonesia sudah menyediakan mobile application. Dan untuk value proposition, dibagi menjadi dua target, yaitu ada beberapa platform yang mentarget peer producers dan sisanya memiliki target peer consumers. ======================================================================================= Investment interest in Indonesia remains high. However, when viewed from the property sector, there are several types of property that actually less desirable. As well as vertical occupancy (apartment) that has not shown any positive indication. This is in accordance with the records in the second quarter of 2016 that the growth in demand for apartments is low. On the other hand, the growth of the internet and the rapid spread of information is getting higher. The difficulty of finding the latest property is also an emerging problem. Of these factors came the online property platform in Indonesia. Therefore, this research will map the business model of various online property platform sites in Indonesia. This research, researcher will use the framework Platform Design Toolkit (PDT). By using PDT, we can know the components that exist in a platform. From these results, we can find out which components are used by the online property platform. The result of this final project is mapping the business model of each online property platfom. From platform owners, shows that the online property platform in Indonesia is in the form of Limited Liability Company. In addition, the existing online property platform in Indonesia is viii owned by overseas companies. From the results of research conducted, the age of operating a platform does not indicate the platform becomes a major player in Indonesia. From the stakeholder side, the online property platform in Indonesia is closed. In addition, no single platform has joined an association yet. From the perspective of peer producers, the online property platform tends to provide an opportunity for anyone who wants to advertise property. From the partnership side, the online property platform in Indonesia has the majority of cooperation with online news, blog/journal/article and bank. From a Transaction perspective it must have an activity communicating with buyers/sellers, giving feedback, and finding property. Additionally, it can also add favorites, view history properties, and read articles about properties. From the Channel and Context side, the majority of online property platforms provide a dashboard for easy users. From the Infrastructure and Core Component side, it shows that online property platform in Indonesia has provided mobile application. And for value proposition, divided into two targets, there are several platforms that target peer producers and the rest have target peerconsumers.

Item Type: Thesis (Undergraduate)
Additional Information: RSSI 658.401 2 Sar a-1 3100018074274
Uncontrolled Keywords: Online Property; Model Bisnis; Pemetaan; Platform Design Toolkit; Online Property; business model; Mapping; Platform Design Toolkit
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
H Social Sciences > HF Commerce
Divisions: Faculty of Information and Communication Technology > Information Systems > 57201-(S1) Undergraduate Thesis
Depositing User: Nuzulia Rachma Permata Sari
Date Deposited: 07 Feb 2018 07:53
Last Modified: 08 Jun 2020 03:33
URI: https://repository.its.ac.id/id/eprint/49513

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