Preferensi Konsumen dan Value Chain Analysis pada Produk Olahan Kambing di Surabaya

Pragnya, Ywang Nara (2018) Preferensi Konsumen dan Value Chain Analysis pada Produk Olahan Kambing di Surabaya. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Salah satu komoditi ternak yang memiliki potensi dalam mencukupi kebutuhan masyarakat akan protein hewani adalah kambing, namun distribusi daging kambing dan produk olahannya di kota Surabaya terbatas jika dibandingkan dengan ayam dan sapi, fenomena ini bisa disebabkan oleh preferensi konsumen dan distribusi produk olahan kambing itu sendiri, Penelitian ini bertujuan untuk: a.) menganalisis preferensi konsumen terhadap atribut produk olahan kambing b.) menyusun rantai nilai rekomendasi dari komoditas kambing. Metode yang digunakan adalah kuantitatif untuk preferensi dan kualitatif untuk value chain, didapatkan 431 responden yang mana 428 responden untuk analisis preferensi dan 3 responden adalah pelaku usaha pada komoditas kambing di Surabaya untuk analisis value chain. Temuan penelitian ini yaitu preferensi dari kesebelas atribut pada produk olahan kambing ditunjukkan dengan tiga kategori yakni, netral, positif dan sangat positif, atribut yang masuk pada kategori netral adalah ukuran dan promosi, sedangkan atribut yang masuk pada ketegori positif adalah rasa, harga, ketersediaan, label halal, tempat penjualan, kesehatan, komposisi bahan baku dan masa kadaluarsa, sedangkan untuk kategori sangat positif adalah atribut kebersihan dan dari analisis rantai nilai rekomendasi terdapat temuan 17 produk olahan yang dapat meningkatkan nilai tambah komoditas kambing. Implikasi manajerial umumnya ditujukan kepada pelaku usaha skala UMKM atau industri dan calon pelaku usaha produk olahan kambing untuk dapat memaksimalkan potensi ternak kambing agar dapat meningkatkan mutu produk dan nilai tambah produk itu sendiri. ======================================================================================================= One of the livestock commodities that has the potential to supply the people's need for the protein is goats, but the distribution of lamb in Surabaya and its processed products can be said to be limited if compared to the superior commodities such as chicken and beef. this phenomenon may be caused by consumer preference of goat itself. The objective of this research are: a.) Analyze consumer preferences of attribute of goat processed products b.) Establish a value chain of recommendations from goat commodities. The method used in this research is mixed method which uses quantitative method for consumer preference and qualitative method for value chain analysis. Data collection for attribute preferences used convenience sampling to 428 respondents by online then analyzed by cochran q test and fishbein, and for value chain, data collected from 3 business actors in goats commodity, collected through semi-structured face-to-face interview and analyzed by value method chain analysis. The findings of this research are the preferences of the eleven attributes in goat processed products shown by three categories, neutral, positive and very positive, attributes that includes in the neutral category are the size and promotion, while attributes that includes on the positive category are taste, price, availability , halal label, place of sale, health, raw material composition and expiration period, while for very positive category is hygiene and from value chain analysis of recommendation there are 17 product findings that can increase goat commodity added value. Managerial implications are generally addressed to business players of SMEs or industry scale and prospective business actors of processed goat products to be able to maximize the potential of goat livestock in order to improve product quality and added value of the product itself

Item Type: Thesis (Undergraduate)
Additional Information: RSMB 658.155 2 Pra p-1 3100018078643
Uncontrolled Keywords: Kambing, Value Chain Analysis, Preferensi Atribut Produk Olahan
Subjects: H Social Sciences > HB Economic Theory > HB801 Consumer behavior.
H Social Sciences > HC Economic History and Conditions > HC108 Market surveys.
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance > HG4028.V3 Valuation. Economic value
Divisions: Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User: Ywang Nara Pragnya
Date Deposited: 15 Oct 2020 08:05
Last Modified: 15 Oct 2020 08:05
URI: https://repository.its.ac.id/id/eprint/55686

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