“Open House”: A Strategy for Promoting Academic Library Services to New Students at Institut Teknologi Sepuluh Nopember (ITS) Library

Qomariyah, Astutik Nur and Ariani, Reini and Gonti, Yeni Anita (2015) “Open House”: A Strategy for Promoting Academic Library Services to New Students at Institut Teknologi Sepuluh Nopember (ITS) Library. Proceedings of the International Conference on Information Science (ICIS) 2015, SHAH ALAM, 2015. pp. 43-49. ISSN 978-983-3286-02-7

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The main objective of this study was to find out the real results of the program "Open House" held in the Library of the Institute of Technology (ITS) Surabaya. ―Open House‖ is new strategy from ITS Library in order to ―embrace‖ new students and especially as a means to promote all products and services. This program held for the first time by ITS Library, concurrent with the commencement new semester academic. In this research, authors used a quantitative approach with descriptive methods. Population in this research is all new students (2015/2016) in ITS whose amount is around 4000 people. Data collection and sampling technique using purposive sampling with the terms new students (2015/2016), and have followed the activities of ―Open House‖. The number of participants who are willing to fill in the questionnaires are 100 persons. The questionnaires is used to to explore information about responses of new student to the event "Open House". In addition, the authors also used data of user statistics, observation, and involved become participant in a activities of the ―Open House‖ at ITS Library. The research results are: (1) increasing the number of physical visits to the library, (2) improvement of information literacy and the increase of using of scientific literature resources, and (3) creating a first positive perception of the library. Thereby, it can be said that Open House" is one of the effective promotional program to promote products and services on the new students in the information digital era, so that the library resources can still be utilized to the maximum by its users.

Item Type: Article
Uncontrolled Keywords: promotion, promotion of library services, academic libraries, new students, ITS Surabaya Library
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
T Technology > T Technology (General) > T58.62 Decision support systems
Divisions: Institut Teknologi Sepuluh Nopember
Depositing User: ansi aflacha
Date Deposited: 03 Sep 2018 08:19
Last Modified: 26 Dec 2020 08:19
URI: http://repository.its.ac.id/id/eprint/59576

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