Dynamic Simulation Model to Enhance Market Share of Liquid Fertilizer Industry

Suryani, Erma and Astuti, Hanim Maria (2011) Dynamic Simulation Model to Enhance Market Share of Liquid Fertilizer Industry. In: International Conference on Industrial Engineering and Service Science.


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As with any other companies, liquid fertilizer companies need to keep its market share increases in order to remain
competitive in this global economy. Although the demand of liquid fertilizer is quite high, some liquid fertilizer companies
are failed to increase their market share. One of the causes is their inability to predict market demand.
This paper aims to propose a model using system dynamics that is used to model and to generate scenarios because of
their capability of representing physical and information flows as well as scenarios for liquid fertilizer companies to
predict market demand and therefore enhance their market share. Since the formulation of scenarios refers to the model,
the model is verified and validated to ensure its correctness before the scenario is defined. The result of this paper is
expected to help liquid fertilizer companies maintain their competitiveness through the increase of their market share.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Identifier : ITS-Article-52105120000082 Collection ID : 52105120000082
Uncontrolled Keywords: Simulation; System dynamics; Liquid fertilizer industry
Subjects: H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing
S Agriculture > S Agriculture (General) > S633.5 Fertilizers
T Technology > T Technology (General) > T57.62 Simulation
Divisions: Faculty of Information Technology > Information System
Depositing User: - Davi Wah
Date Deposited: 10 Oct 2019 08:05
Last Modified: 10 Oct 2019 08:05
URI: http://repository.its.ac.id/id/eprint/71086

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