Arahan Peningkatan Pelayanan Pasar Tradisional Agrobis Babat Kabupaten Lamongan - Referral Of Babat Agrobis Market Service Improvement In Lamongan Regency

Utami, Risty (2015) Arahan Peningkatan Pelayanan Pasar Tradisional Agrobis Babat Kabupaten Lamongan - Referral Of Babat Agrobis Market Service Improvement In Lamongan Regency. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pembangunan Pasar Agrobis Babat yang ditujukan untuk membantu meningkatkan aktifitas perekonomian di kawasan strategis perdagangan dan jasa, ternyata memerlukan perhatian dari pemerintah dalam hal peningkatan pelayanan pasar. Hal ini dikarenakan masih minimnya aktifitas perdagangan dan jasa yang ada. Oleh karena itu tujuan dalam penelitian adalah merumuskan arahan peningkatan pelayanan pasar tradisional Agrobis Babat. Tahapan dalam penelitian ini yaitu mengidentifikasi karakteristik Pasar Agrobis Babat dengan menggunakan metode deskriptif. Selanjutnya mengetahui faktorfaktor berpengaruh menggunakan CFA (Confrimatory Factor Analysis) dan mengetahui tingkat pelayanan dengan IPA (Importance Performing Analysis). Kemudian, merumuskan arahan menggunakan content analysis. Arahan untuk meningkatkan pelayanan Pasar Agrobis Babat terdiri dari arahan mikro dan arahan makro. Arahan makro terdiri dari pembangunan terminal angkutan umum, penambahan rute angkutan umum, pengembangan aktifitas di sekitar lokasi pasar, menjalin kerjasama dengan daerah pemasok barang dagangan. Sedangkan, arahan mikro untuk meningkatkan pelayanan Pasar Agrobis Babat fokus kepada peningkatan upaya pemeliharaan sarana dan prasarana, pemberian progam insetif pada pedagang pasar, dan mengadakan kegiatan/event sebagai upaya untuk menarik minat konsumen. ======================================================================================================================== The development of Babat Agrobis Market is intended to help increase the economic activity in trading and service strategic area, it requires attention form the government in terms of increasing service. This is because the lack of trading and service activities. Therefore, the purpose of the research is formulate the referral to increase Babat Agrobis Market service. The first step in this research is identifying characteristic using descriptive methods. The next step is knowing factors that influence using CFA (Confrimatory Factor Analysis) and knowing the level of service using IPA (Importance Performing Analysis). And the final step is formulate the referral to increase Babat Agrobis Market service using content analysis. Referral to increase Babat Agrobis Market service consists of referral of macro and micro. Macro referral consist of public transport terminal development, additional routes of public transport, development activity around the market, and establish cooperation with supplier areas. While, micro referral consist of increased maintenance activities of facilities and infrastructure in Babat Agrobis Market, the intensive progam to market merchant and hold events to attract market customers

Item Type: Thesis (Undergraduate)
Additional Information: RSPW 711.522 2 Uta a
Uncontrolled Keywords: Pasar Tradisional, Peningkatan Pelayanan, Traditional Market, Service Improvement
Subjects: H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing
Divisions: Faculty of Architecture, Design, and Planning > Regional and Urban Planning
Depositing User: ansi aflacha
Date Deposited: 20 Nov 2019 09:00
Last Modified: 20 Nov 2019 09:00
URI: https://repository.its.ac.id/id/eprint/71923

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