Konsep Penataan Kawasan Koridor Siliwangi - Pamulang Raya, Tangerang Selatan Untuk Mendukung Citra Kawasan

Wibowo, Devira Fairuz (2020) Konsep Penataan Kawasan Koridor Siliwangi - Pamulang Raya, Tangerang Selatan Untuk Mendukung Citra Kawasan. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Salah satu cara perwujudan suatu identitas kota dapat dilakukan dengan memperkuat citra visual kota atau kawasan. Pembentukan citra kota/kawasan dapat memperkuat karakter dan membuat tatanan kualitas lingkungan dan hidup masyarakat menjadi terarah dan terpelihara. Situasi visual dapat berupa tampak muka atau kondisi fisik beserta aktivitas yang berada didalamnya yang dilihat dan dipersepsikan oleh pengamat kemudian menghasilkan citra ruang kota atau kawasan. Kecamatan Pamulang merupakan salah satu wilayah perencanaan RTRW Kota Tangerang Selatan. Kecamatan Pamulang berdasarkan RTRW Kota Tangerang Selatan memiliki fungsi sebagai kegiatan pelayanan umum serta perdagangan dan jasa. Selain sebagian besar fasilitas perdagangan dan jasa terdapat pada Kecamatan Pamulang, Kota Tangerang Selatan juga memiliki potensi sektor basis yaitu sektor perdagangan dan jasa yang dapat dikembangkan. Berdasarkan hal tersebut, Kecamatan Pamulang terutama pada Kawasan Koridor Siliwangi � Pamulang Raya berpotensi untuk menjadi sebuah pusat kegiatan berupa perdagangan dan jasa. Hal tersebut dapat membentuk suatu citra baru yang baik bagi kawasan koridor maupun Kecamatan Pamulang. Namun, pada kenyataannya kondisi visual atau eksisting yang ada belum mencerminkan kawasan koridor yang dapat memberikan kesan yang baik terhadap para pelaku lalu lintas yang melintas ataupun masyarakatnya sendiri. Maka, penelitian bermaksud mengoptimalkan potensi kawasan untuk dapat berkembang dengan pembentukan citra/image kawasan. Variabel penelitian yang digunakan terdiri dari kriteria non-fisik yaitu identitas, struktur, dan makna serta kriteria fisik yaitu path, edge, district, node, dan landmark. Penelitian dilakukan dengan menganalisis karakteristik pada kawasan koridor dengan observasi langsung dan melakukan behavior mapping pada wilayah penelitian serta menganalisis faktor-faktor penataan berdasarkan wawancara dengan stakeholder terkait. Analisis dilakukan dengan empirical analysis dan content analysis yang dijelaskan secara deskriptif kualitatif dan menghasilkan karakteristik pada kawasan berupa kawasan peruntukan perdagangan dan jasa dengan kegiatan perdagangan dan kuliner serta faktor struktur yaitu kebijakan memiliki peran penting sebagai dasar dalam pengembangan dan penataan kawasan. Kriteria fisik pada kawasan dapat berpengaruh terhadap kriteria non-fisik, maka perumusan konsep selanjutnya dilakukan untuk menguatkan karakter melalui visualisai fisik pada wilayah penelitian. Konsep penataan pada Kawasan Koridor Siliwangi � Pamulang Raya kemudian diharapkan dapat memberikan kesan yang baik terhadap pengguna dan mengoptimalkan fungsi kawasan sebagai kawasan perdagangan dan jasa. ==================================================================================================================== One of the ways to embody a city identity can have done by strengthening the visual image of the city or region. The formation of the city/area image can strengthen character and make the quality of the environment and the community life to be more focused and maintained. The visual situation that can be a facade or physical condition along with the activities inside which are seen and perceived by the observer then can form the image of the city. Pamulang sub-district is one of the planning areas of South Tangerang City. It has a function as a public service activity as well as trade and services. In addition to most of the commercial facilities are located in Pamulang District, South Tangerang City also has the potential for the base sector, it is the trade and services sector that can be developed. Based on these, Pamulang District, especially in the Siliwangi - Pamulang Raya Corridor Area, has the potential to become a center for activities in the form of trade and services or commercial areas. Thus, it can form a decent image of the corridor area and the Pamulang District. However, in reality, the existence of visual conditions does not reflect the corridor area that could leave a good impression on the passing traffic actors or the community itself. With that being said, the research intends to optimize the potential of the area to be able to develop by forming the image of the city/area. The research variables consisted of non-physical criteria, which are identity, structure, meaning. And for the physical criteria, that are the path, edge, district, node, and landmark. The research was conducted by analyzing the characteristics of the corridor area that have done by observation and conducting behavior mapping in the research area. Then, analyzing the influencing factors based on interviews with stakeholders. The analysis was carried out with empirical analysis and content analysis, described with descriptive qualitative then generate the characteristics of the area. The characteristic of the area designated for trade and services with trade and culinary activities. The factors that exert an influence of the regulation are a structural factor, that is policies that have an essential function as a foundation in the development of the area. The physical criteria can affect the non-physical criteria, at that point, the formulation of the concept is carried out to strengthen the character through physical visualization in the research area. The conceptualization of the Siliwangi - Pamulang Raya Corridor Area later on expected to be able to leave a good impression on the community and optimize the function of the area as a trade and service or commercial area.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Penataan Kawasan, Citra Kawasan, Visualisasi Fisik, Perdagangan dan Jasa, Kecamatan Pamulang. Spatial Area Planning, Image of The City, Physical Visualization, Trade and Services, Commercial Area, Pamulang Sub-district.
Subjects: H Social Sciences > HT Communities. Classes. Races > HT133 City and Towns. Land use,urban
H Social Sciences > HT Communities. Classes. Races > HT166 City Planning--Environmental aspects
Divisions: Faculty of Civil Engineering and Planning > Regional and Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User: DEVIRA FAIRUZ WIBOWO
Date Deposited: 21 Aug 2020 04:09
Last Modified: 21 Aug 2020 04:09
URI: https://repository.its.ac.id/id/eprint/79800

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