Determinants Of Purchasing Fuel (BBM) Non-Subsidy In Surabaya City With Theory Of Planned Behavior

Privana, Ranggi Harits (2021) Determinants Of Purchasing Fuel (BBM) Non-Subsidy In Surabaya City With Theory Of Planned Behavior. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Fuel oil is one of the materials that is still needed by humans. The lack of domestic fuel supply causes problems that must be resolved by the government, namely by increasing oil reserves or allowing oil and gas companies to be able to sell BBM freely on the Indonesian market. Indonesian society is faced with various choices of fuel provided by producers. In this study, researchers tried to find consumer preferences as a factor in determining the type of non-subsidized fuel at Pertamina and non- Pertamina gas stations. Consumers are expected to be able to make decisions to buy non-subsidized fuel with various considerations and independently. The method of determining respondents will use convenience random sampling in the city of Surabaya, because in the city of Surabaya there are many private petrol retailers (non- Pertamina). Consumers can determine their choice by using the Theory of Planned Behavior approach to purchase certain products or services. By using the Theory of Planned Behavior method, consumer desires can be predicted so that consumer satisfaction can be fulfilled by producers and producers are able to determine the right business marketing strategy so as to increase profit as much as possible. This study aims at the influence of attitude toward behavior, subjective norms, perceived behavior control, and intention toward consumer behavior. This research method used a regressive quantitative research design survey type. Determination of respondents using convenience random sampling in the city of Surabaya with a total of 280 respondents, because in that area there are many private petrol retailers (non- Pertamina). The analysis technique uses multiple linear regression. The results of this study indicate that attitude toward behavior and intention have a significant effect on the possibility of making consumer behavior to buy fuel at certain retail gas stations, while subjective norm and perceived behavior control are negative so that it is not possible to make consumer behavior to buy fuel at certain retail gas stations.

Item Type: Thesis (Masters)
Uncontrolled Keywords: BBM Non-Subsidi, Konsumen, Theory of Planned Behavior
Subjects: H Social Sciences > HB Economic Theory > HB801 Consumer behavior.
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Technology Management > 61101-(S2) Master Thesis
Depositing User: Ranggi harits privana
Date Deposited: 05 Mar 2021 02:00
Last Modified: 07 Mar 2021 21:26
URI: https://repository.its.ac.id/id/eprint/83184

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