Pengaruh Financial Literacy, Innovation Capability, Dan Pricing Capability Terhadap Kinerja UMKM

Suliyana, Nana (2021) Pengaruh Financial Literacy, Innovation Capability, Dan Pricing Capability Terhadap Kinerja UMKM. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini, bertujuan untuk mengukur pengaruh financial literacy, innovation capability, dan pricing capability terhadap kinerja UMKM. Metode yang digunakan untuk memperoleh data menggunakan penarikan accidental sampling terhadap 163 pelaku UMKM melalui penyebaran kuesioner secara online. Hasil perolehan data akan diolah menggunakan analisis deskriptif, uji asumsi dan uji hipotesis menggunakan PLS-SEM. Hasil menunjukkan bahwa financial literacy berpengaruh tidak signifikan terhadap kinerja, innovation capability berpengaruh positif secara signifikan terhadap kinerja, dan pricing capability memiliki pengaruh langsung secara signifikan terhadap kinerja. Berdasarkan hasil pengolahan data diharapkan dapat menjadi bahan acuan pertimbangan pelaku UMKM dalam membuat keputusan yang tepat. ===================================================================================================== This study aimed to measure the effect of a financial literacy, innovation capability, and pricing capability on the performance of SMEs. The method used to obtain data using accidental sampling withdrawal of the 163 SMEs through online questionnaires. The results of data collected will be processed using descriptive analysis, test assumptions and hypothesis testing using PLS-SEM. The results show that financial literacy has a insignificant effect on performance, innovation capability has a significant positive effect on performance, and pricing capability has a significant direct effect on performance. Based on the results of data processing is expected to be a reference material consideration of SMEs in making the right decision.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Financial Literacy, Innovation Capability, Pricing Capability, Kinerja UMKM, PLS-SEM. Financial Literacy, Innovation Capability, Pricing Capability, MSME Performance, PLS-SEM.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises
H Social Sciences > HD Industries. Land use. Labor > HD30.23 Decision making. Business requirements analysis.
H Social Sciences > HF Commerce > HF5549.5.P35 Performance standards
H Social Sciences > HG Finance > HG4529.5 Portfolio management
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User: Nana Suliyana
Date Deposited: 22 Jul 2021 08:25
Last Modified: 22 Jul 2021 08:25
URI: https://repository.its.ac.id/id/eprint/84419

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