Desain Perhiasan Pria Sebagai Perangkat Pendukung Telepon Pintar Untuk Generasi Milenial

Cahyono, Davit Eko Kris (2021) Desain Perhiasan Pria Sebagai Perangkat Pendukung Telepon Pintar Untuk Generasi Milenial. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pada jaman dahulu pria yang mengenakan perhiasan disimbolkan sebagai sosok yang memiliki kekuatan, maskulinitas, serta strata social yang tinggi. Terminologi maskulinitas tradisional merujuk pada laki-laki dengan kekuatan, kekuasaan, aksi, kendali dan kesetiakawanan. Sejauh ini, perkembangan perhiasan pria di Indonesia masih terbatas sebagai produk estetika, dimana hanya digunakan untuk berhias. Disamping itu perkembangan teknologi membawa perubahan signifikan pada gaya hidup manusia, terutama bagi generasi milenial. Tercatat 93,9% laki-laki generasi milenial menggunakan telepon pintar, mereka mengakses media sosial sebagai bentuk ekspresi guna menunjukan jati diri. Hal tersebut menimbulkan perilaku narsisme yang cenderung memperhatikan secara berlebihan terhadap apa yang mereka kenakan, salah satunya perhiasan.Melalui pendekatan deep interview dan kuisioner yang dilakukan oleh peneliti, diperoleh hasil yang menunjukkan adanya ketertarikan pria generasi milenial akan perhiasan dengan nilai fungsi lebih, dan kebutuhan akan sebuah perhiasan yang dapat ditukar menjadi perhiasan lain, sehingga mereka tidak membutuhkan banyak waktu untuk memperbarui penampilan. Hal ini sesuai dengan karakteristik generasi milenial yang serba instan dan cepat. Selain itu, perangkat pendukung seperti telepon pintar yang biasa mereka gunakan ternyata menjadi produk penting yang selalu mereka bawa, namun ditemukan berbagai kendala sehingga hal tersebut menjadi peluang dalam perancangan ini untuk menyediakan perhiasan dengan perangkat pendukung telepon pintar. Perancangan ini diharapkan dapat memberikan tinjauan solusi terhadap perkembangan tren perhiasan pria di Indonesia untuk generasi milenial, serta mengikuti perkembangan teknologi dengan maraknya penggunaan telepon pintar oleh pria milenial ===================================================================================================== In the past, men who wore jewelry were symbolized as a figure that possesses strength, masculinity, and strong social status. The term traditional masculinity refers to men with strength, power, action, control, and loyalty. So far, the development of men's jewelry in Indonesia is still limited as an aesthetic product, which is only used as decoration. Besides, the development of technology brings significant changes to human lifestyles, especially for the millennial generation. 93.9% of the millennial generation men use smartphones. They access social media as a form of expression to show their identity. This issue causes them to get narcissistic behavior where they will pay more attention to what they wear, one of which is jewelry. From the deep interview and questionnaire approach conducted by the researcher, the results showed that there’s was an interest in millennial generation men for jewelry with more functional values, and the need for jewelry that could be exchanged into other jewelry; so they don't take much time to update their appearance. It correlated with the characteristics of the millennial generation who are all-around. instant and fast. In addition, supporting devices such as a smartphone that they usually use turns out to be an important product that they always carry, but various obstacles were found so that this became an opportunity in this design to provide jewelry with smartphone support devices. This design is expected to provide an overview of solutions to the development of men's jewelry trends in Indonesia for the millennial generation, as well as following technological developments with the widespread use of smartphones by millennial men

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Generasi Milenial, Inovasi, Interchangeable, Maskulin, Perangkat Pendukung Telepon Pintar, Perhiasan Pria, Innovation, Interchangeable, Masculine, Men's Jewelry, Millenial Generation, Smartphone Support Device
Subjects: H Social Sciences > HQ The family. Marriage. Woman > HQ2042 life style
N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Q Science > QP Physiology > QP34.5 Human engineering
T Technology > TS Manufactures > TS170 New products. Product Development
T Technology > TS Manufactures > TS171 Product design
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User: Davit Eko Kris Cahyono
Date Deposited: 08 Sep 2021 03:55
Last Modified: 08 Sep 2021 03:55
URI: https://repository.its.ac.id/id/eprint/91821

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