Correlation Between Marketing Strategy and Brand Awareness in The Indonesian Automotive Retail Industry

Pentury, Jacob Morgan Claudio (2024) Correlation Between Marketing Strategy and Brand Awareness in The Indonesian Automotive Retail Industry. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

This research concluded in qualitative method explaining that marketing strategy plays a crucial role in increasing brand awareness. It involves various marketing activities such as advertising, promotion, public relations, and customer experience. The success of the marketing strategy can be measured through metrics such as website traffic, social media engagement, and brand mentions. Hyundai Motors Indonesia and Honda Motors Indonesia are examples of how brand awareness in Indonesia automotive industry the product of marketing strategy is. The key finding from this research is the interaction and correlation between marketing strategy and brand awareness in Indonesia automotive retail industry. This research will focus on the level of brand awareness impacted by marketing strategies, the most important and efficient marketing strategy, the platform of marketing, and the target audience. It was conducted in five months from January 2023 to May 2023. The motivation of this study is to understand the definition and real time brand awareness and marketing strategy. It is important to know that in the future, the student will enter the working world and will need to understand deeper brand awareness and marketing strategy. This study will answer questions related to the automotive industry. It is necessary to conduct this research to gain more understanding of how companies, especially in the business. This study seeks to understand how brand awareness and marketing strategy work together to achieve work together to achieve company goals. It will look at how well-designed marketing strategy can increase brand awareness, which tools are most recognizable by customers, and how efficient and effective the strategy is.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Brand Awareness, Marketing Strategy, Automotive Industry, Qualitative Method
Subjects:	H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Jacob Morgan Claudio Pentury
Date Deposited:	26 Feb 2024 00:37
Last Modified:	27 Feb 2024 07:49
URI:	http://repository.its.ac.id/id/eprint/107700

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