Rudend, Aulia Magistrani (2024) Pengaruh Destination Image dan Electronic Word-of-Mouth Terhadap Intention to Visit Objek Wisata di Kabupaten Gresik (Studi Kasus: Kota Lama Kampung Kemasan). Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pariwisata memegang peranan penting dalam perkembangan berbagai wilayah di seluruh dunia, dengan fokus utama pada wisata budaya dalam penelitian ini. Keunikan keanekaragaman budaya Indonesia, khususnya di Pulau Jawa, menjadi daya tarik utama, dengan Jawa Timur sebagai destinasi pariwisata domestik yang dominan. Kabupaten Gresik, Jawa Timur, terkenal dengan beragam kampung wisata, termasuk Kampung Kemasan, yang menjadi fokus utama penelitian ini. Menggunakan pendekatan Theory of Planned Behavior, penelitian ini menyelidiki faktor yang memengaruhi niat berkunjung wisatawan, seperti destination image dan electronic word-of-mouth. Analisis dengan Structural Equation Modeling (SEM) dan text mining memberikan wawasan menyeluruh, dengan data dari survei kuesioner sebagai sumber primer dan ulasan media sosial sebagai sumber sekunder. Penelitian menemukan bahwa destination image dan electronic word-of-mouth berhubungan signifikan dengan komponen Theory of Planned Behavior, sementara Subjective Norms dan Perceived Behavioral Control juga berhubungan signifikan dengan intention to visit. Meskipun demikian, attitude towards behavior tidak menunjukkan hubungan yang signifikan dengan intention to visit, tetapi dalam konteks aktualisasi, attitude towards behavior memainkan peran penting dalam membentuk persepsi positif terhadap pengalaman berwisata. Penelitian ini diharapkan dapat memberikan kontribusi bermakna dalam memahami potensi dan tantangan pariwisata, terutama sehubungan dengan Kampung Kemasan, serta menjadi landasan untuk penelitian mendatang.
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Tourism plays a crucial role in the development of various regions worldwide, with a primary focus on cultural tourism in this study. The uniqueness of Indonesia's cultural diversity, particularly on Java Island, serves as a major attraction, and East Java stands out as a dominant domestic tourism destination. Gresik Regency in East Java is renowned for its diverse tourist villages, including Kampung Kemasan, the primary focus of this research. Applying the Theory of Planned Behavior, this study investigates factors influencing tourists' intention to visit, such as destination image and electronic word-of-mouth. Comprehensive insights are derived from analyses using structural equation modeling (SEM) and text mining, with data sourced from primary questionnaire surveys and secondary social media reviews. The research reveals that destination image and electronic word-of-mouth significantly relate to the Theory of Planned Behavior components, while subjective norms and perceived behavioral control also exhibit significant relationships with intention to visit. However, attitude towards behavior does not show a significant connection with intention to visit; however, in the context of actualization, attitude towards behavior plays a crucial role in shaping a positive perception of the tourism experience. This study is expected to significantly contribute to understanding the potential and challenges of tourism, particularly concerning Kampung Kemasan, serving as a foundation for future research.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Destination Image, Electronic Word-of-Mouth, Intention to Visit, Text Mining, Theory of Planned Behavior, Citra Destinasi, Promosi dari Mulut ke Mulut, Niat Berkunjung, Penambangan Teks, Teori Perilaku Terencana |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing) |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Aulia Magistrani Rudend |
| Date Deposited: | 08 Jul 2024 07:47 |
| Last Modified: | 08 Jul 2024 07:47 |
| URI: | http://repository.its.ac.id/id/eprint/108187 |
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