Mediasi Kepuasan Dalam Pengaruh Pengalaman Emosional Terhadap Niat Berkunjung Kembali Ke Pantai

Ratih, Irene Kanina (2024) Mediasi Kepuasan Dalam Pengaruh Pengalaman Emosional Terhadap Niat Berkunjung Kembali Ke Pantai. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Industri pariwisata Indonesia mengalami perkembangan yang signifikan sepanjang tahun 2023. Indonesia memiliki destinasi wisata super prioritas untuk meningkatkan kunjungan pada berbagai destinasi wisata, salah satunya adalah Pantai Kuta di NTB. Namun, intensitas pengunjung Pantai Kuta di NTB masih sedikit dan tidak mengalami peningkatan yang signifikan. Hal tersebut disebabkan adanya perbedaan motivasi wisatawan dalam memilih destinasi wisata. Diketahui, emosional wisatawan juga dapat mempengaruhi perilaku pasca-konsumsi di destinasi wisata bahari atau pantai. Penelitian ini ingin mengetahui pengaruh pengalaman emosional wisatawan (tourist emotional experience) terhadap niat berkunjung kembali yang dimediasi kepuasan di destinasi wisata bahari Pantai Kuta di NTB. Penelitian ini menggunakan metode kuantitatif melalui survei yang disebarkan menggunakan google form. Responden penelitian ini adalah wisatawan domestik yang pernah berkunjung ke destinasi Pantai Kuta NTB. Data penelitian diolah menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa dimensi tourist emotional experience (joy dan positive surprise) berpengaruh positif dan signifikan terhadap satisfaction. Lalu, dimensi (love) berpengaruh positif dan signifikan terhadap revisit intention. Serta, satisfaction memediasi pengaruh tourist emotional experience terhadap revisit intention. Hasil dan rekomendasi penelitian ini diharapkan dapat berkontribusi dalam meningkatkan keberlanjutan sektor pariwisata serta penelitian di bidang sejenis.
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The Indonesian tourism industry will experience significant development throughout 2023. Indonesia has super priority tourist destinations to increase visits to various tourist destinations, one of which is Kuta Beach in NTB. However, the intensity of visitors to Kuta Beach in NTB is still small and has not experienced a significant increase. This is due to differences in tourists' motivations in choosing tourist destinations. It is known that tourists' emotions can also influence post-consumption behavior in marine or beach tourism destinations. This research wants to know the influence of tourists' emotional experience on their intention to visit again which is mediated by satisfaction at the marine tourism destination Kuta Beach in NTB. This research uses quantitative methods through surveys distributed using Google Form. The respondents of this research were domestic tourists who had visited the NTB Kuta Beach destination. Research data was processed using PLS-SEM. The research results show that the dimensions of tourist emotional experience (joy and positive surprise) have a positive and significant effect on satisfaction. Then, the dimension (love) has a positive and significant effect on revisit intention. Also, satisfaction mediates the influence of tourist emotional experience on revisit intention. It is hoped that the results and recommendations of this research can contribute to improving the sustainability of the tourism sector and research in similar fields.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Pengalaman Emosional Wisatawan, Kepuasan, Niat Berkunjung Kembali, Pantai Kuta NTB, Tourist Emotional Experience, Satisfaction, Revisit Intention, Kuta Beach NTB
Subjects:	H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing) H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management
Depositing User:	Irene Kanina Ratih
Date Deposited:	06 Aug 2024 10:28
Last Modified:	06 Aug 2024 10:28
URI:	http://repository.its.ac.id/id/eprint/114080

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