The Impact of TikTok Shop in Consumer's Decision Making

Sutrisman, Zavier Farid (2025) The Impact of TikTok Shop in Consumer's Decision Making. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5031211089-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This dissertation are examined TikTok Shop’s influence on their consumer decision making focusing in Indonesia, which it is the second largest country for TikTok users and due to its seamless blend of social media and also e-commerce features. By using a unique combination of short videos and live streaming, TikTok Shop provides users with an amazing and immersive new shopping experience with also the help with many influencers involved to influence the consumers and also with their variety of special offers. By using a hybrid or mixed method, combining qualitative and quantitative analyses, this research gathers data from questionnaires, literature reviews, and also case studies to provide a comprehensive overview of consumer interactions with TikTok Shop. This research are highlighting the dominant shift from the traditional offline store to online shopping platform, driven by digital platforms that merged the function of social media and e-commerce. The findings thinks that TikTok Shop are significantly affects consumer purchasing decisions, through the platform interface that is user friendly, aggressive marketing tactics, and influencer’s influence to make the sales sky rocketed.
=========================================================================================================================================
Disertasi ini mengkaji pengaruh TikTok Shop terhadap pengambilan keputusan konsumen dengan fokus di Indonesia, yang merupakan negara terbesar kedua untuk pengguna TikTok dan karena perpaduan yang mulus antara media sosial dan juga fitur e-commerce. Dengan menggunakan kombinasi unik video pendek dan live streaming, TikTok Shop memberikan pengguna pengalaman berbelanja baru yang luar biasa dan imersif dengan juga bantuan dari banyak influencer yang terlibat untuk memengaruhi konsumen dan juga dengan berbagai penawaran khusus mereka. Dengan menggunakan metode hibrida atau campuran, menggabungkan analisis kualitatif dan kuantitatif, penelitian ini mengumpulkan data dari kuesioner, tinjauan literatur, dan juga studi kasus untuk memberikan gambaran yang komprehensif tentang interaksi konsumen dengan TikTok Shop. Penelitian ini menyoroti pergeseran dominan dari toko offline tradisional ke platform belanja online, didorong oleh platform digital yang menggabungkan fungsi media sosial dan e-commerce. Temuan ini berpikir bahwa TikTok Shop secara signifikan memengaruhi keputusan pembelian konsumen, melalui antarmuka platform yang ramah pengguna, taktik pemasaran yang agresif, dan pengaruh influencer untuk membuat penjualan meroket.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	TikTok Shop, Consumer decision making, Social commerce, Influencer marketing, Live streaming sales, Indonesia, Digital shopping platforms
Subjects:	H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences
Divisions:	Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Zavier Farid Sutrisman
Date Deposited:	01 Aug 2025 08:44
Last Modified:	01 Aug 2025 08:44
URI:	http://repository.its.ac.id/id/eprint/124825

Actions (login required)

View Item