Mulyadaning, Agriana (2026) Pengaruh Keterikatan Kerja Terhadap Perilaku Penarikan Diri : Peran Mediasi Perilaku Kewarganegaraan Organisasi Pada Karyawan Generasi Z. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Dinamika besarnya beban tugas di ekosistem agensi kreatif Jakarta yang berisiko membentuk work engagement, organizational citizenship behavior (OCB), serta withdrawal behavior pekerja Generasi Z menjadi titik tolak kajian ini. Penelitian ini bertujuan menganalisis pengaruh work engagement terhadap withdrawal behavior, pengaruh work engagement terhadap OCB, serta pengaruh simultan work engagement dan OCB terhadap withdrawal behavior. Penelitian menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 130 responden Generasi Z yang bekerja di agensi kreatif Jakarta. Responden dipilih menggunakan teknik purposive sampling, sedangkan data dikumpulkan melalui penyebaran kuesioner terstruktur. Hasil penelitian menunjukkan bahwa work engagement memiliki arah pengaruh negatif terhadap withdrawal behavior, namun tidak signifikan. Sebaliknya, work engagement berpengaruh positif dan signifikan terhadap OCB. Selain itu, work engagement dan OCB secara simultan berpengaruh signifikan terhadap withdrawal behavior. Temuan ini menunjukkan bahwa peningkatan work engagement mampu mendorong perilaku OCB pada karyawan Generasi Z, meskipun belum terbukti mampu menurunkan withdrawal behavior secara parsial. Oleh karena itu, penelitian selanjutnya disarankan untuk mempertimbangkan variabel lain yang berpotensi memengaruhi withdrawal behavior.
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The dynamics of the large workload in the Jakarta creative agency ecosystem, which risks shaping work engagement, organizational citizenship behavior (OCB), and withdrawal behavior among Generation Z workers, serve as the starting point of this study. This study aims to analyze the influence of work engagement on withdrawal behavior, the influence of work engagement on OCB, and the simultaneous influence of work engagement and OCB on withdrawal behavior. The study employed a quantitative approach using a survey method involving 130 Generation Z respondents working at creative agencies in Jakarta. Respondents were selected using purposive sampling, while data were collected through structured questionnaires. The results showed that work engagement had a negative but insignificant effect on withdrawal behavior. Conversely, work engagement had a positive and significant effect on OCB. In addition, work engagement and OCB simultaneously had a significant effect on withdrawal behavior. These findings indicate that increasing work engagement can encourage OCB among Generation Z employees, although it has not been proven to reduce withdrawal behavior partially. Therefore, future research is recommended to consider other variables that may influence withdrawal behavior.
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | Keterikatan Kerja, Perilaku Kewarganegaraan Organisasi, Perilaku Penarikan Diri, Social Exchange Theory |
| Subjects: | H Social Sciences > HF Commerce > HF5549.5.J63 Job satisfaction (Personnel management) H Social Sciences > HF Commerce > HF5549.5.M63 Employee motivation. |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > (S2) Master Thesis |
| Depositing User: | Agriana Mulyadaning |
| Date Deposited: | 11 Aug 2026 08:41 |
| Last Modified: | 11 Aug 2026 08:41 |
| URI: | http://repository.its.ac.id/id/eprint/144304 |
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