Amalia, Kania (2018) Perancangan dan Desain CRM pada Aplikasi CallTenant. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
— Tujuan dari penelitian ini adalah untuk menghasilkan CallTenant yang berupa aplikasi yang menghubungkan antara event organizer dan tenant dengan menerapkan Customer Relationship Management sebagai acuan aplikasi CallTenant. CRM bertujuan untuk mengubah pengelolaan data dan pelayanan terhadap pelanggan yang masih manual dan mencegah perusahaan dari kerugian serta kurangnya strategi untuk mendapatkan dan mempertahankan pelanggan. Peneliti menggunakan metode deskriptif kualitatif dengan mengobservasi kondisi sistem dan pasar yang sudah ada sebagai objek penelitian. Dari hasil penelitian tersebut, maka diperoleh data dan bukti bahwa CRM dibutuhkan pengguna untuk mencari suatu informasi dengan cepat, pengguna dapat mendapatkan pelanggan baru, mempertahankan pelanggan, serta meningkatkan hubungan antar event dan tenant dalam kasus CallTenant ini. Sebagai tambahan bagi perusahaan, CRM dapat mengurangi biaya operasional karena aplikasi dapat diakses kapanpun dan di manapun, meningkan produktivitas kerja, meningkatkan jumlah pelanggan, dan meningkatkan tingkat kepuasan pelanggan. Hasil akhir dari penelitian ini adalah menghasilkan CRM yang akan diterapkan pada CallTenant untuk memfasilitasi event dan tenant dalam menjalankan aktivitasnya. CRM memiliki tiga tahap penting yaitu Acquire, Enhance, dan Retain yang digunakan sebagai acuan utama dalam mendirikan perusahaan
============= The purpose of this research is to produce CallTenant application which is an application that connects between event organizer with tenants by applying Costumer Relationship Management as a reference of the application. CRM aims to address the issues of dealings and service to customers that are still conducted manually and prevent companies from losing due to lack of corporate strategy to acquire and retain customers. The researcher uses qualitative descriptive method that is by observing the condition of the system and market condition as the object of research. From the research results obtained data and facts that CRM application is required for users such as looking for information quickly, acquire new customers, improve the relationship between events and tenants, and retain customers. In addition, for the company, this system reduces operational costs, application can be accessed anytime and anywhere, increase work productivity, increase the number of customers, and increase customer satisfaction. The result of this research is to produce CRM application which applied to CallTenant to facilitate event organizer and tenant in running its activities. CRM which is also called Customer Relationship Management has three important stages, "Acquire", "Enhance", and "Retain" which in the future is used as a reference to the founding of company.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSIf 005.276 2 Ama |
| Uncontrolled Keywords: | CallTenant; CRM; Pelanggan; Customer |
| Subjects: | H Social Sciences > HF Commerce > HF5415.5 Customer services. Customer relations Q Science > QA Mathematics > QA402 System analysis. Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Faculty of Information Technology > Informatics Engineering > 55201-(S1) Undergraduate Thesis |
| Depositing User: | Kania Kania |
| Date Deposited: | 24 Apr 2018 09:14 |
| Last Modified: | 10 Jul 2020 05:11 |
| URI: | http://repository.its.ac.id/id/eprint/51062 |
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