Analyzing the Effectiveness of Public e-Marketplaces for Selling Apparel Products in Indonesia

Nisafani, Amna Shifia and Wibisono, Arif and Revaldo, Muchammad Haidar Tegar Analyzing the Effectiveness of Public e-Marketplaces for Selling Apparel Products in Indonesia. Information Systems International Conference (ISICO) 2017. ISSN 1877-0509

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Abstract

Public e-marketplace is a mean in selling products online. Unfortunately, there is limited understanding which public emarketplace
is more effective in selling specific products. This study examines the relationships concerning traffic and selling
performance of public e-marketplaces. More specifically we examine for apparel products. We compare the performance of three
public e-marketplaces in Indonesia namely Tokopedia, Bukalapak, and Shopee. There are three performance indicators to assess
that are total sales volume, total sales amount, and total sales variances. The results indicate that Tokopedia as the highest traffic
public e-marketplaces exceeds the other two public e-marketplaces. In addition, Shopee as the lowest traffic public e-marketplace
proves more effectives compare to the second highest, Bukalapak.

Item Type:	Article
Uncontrolled Keywords:	e-Business; e-Commerce; Public e-Marketplace; Channel Analysis; Customer Relationship Management
Subjects:	H Social Sciences > HF Commerce > HF5415.1265 Internet marketing.
Divisions:	Faculty of Information Technology > Information System
Depositing User:	Mr. Tondo Indra Nyata
Date Deposited:	28 Aug 2018 07:48
Last Modified:	28 Aug 2018 07:49
URI:	http://repository.its.ac.id/id/eprint/59509

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