Mariana, Dina (2019) Pembuatan Persona Customer dan Perhitungan Total Addressable Market pada Rintisan Bisnis HOMS (Home Energy Management System). Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Rintisan bisnis HOMS (Home Energy Management System) merupakan ide bisnis yang berfokus pada renewable energy. Rintisan bisnis HOMS diharapkan dapat menjawab tantangan era grid parity dan sebagai salah satu inisiator era smart city
Penelitian ini ditujukan untuk membuat persona customer dan menghitung total addressable market pada rintisan bisnis HOMS. Metodologi yang digunakan memiliki lima tahap. Tahap kesatu adalah market segmentation sebagai upaya pembagian pelanggan. Tahap kedua adalah riset pasar bertujuan mengetahui keinginan dan permasalahan yang dialami langsung oleh pelanggan. Tahap ketiga adalah beachhead market bertujuan mempertimbangkan berbagai segmen pasar yang potensial. Tahap keempat adalah perhitungan TAM size menentukan secara kuantitatif besaran pasar beachhead yang telah dipilih sebelumnya. Tahap kelima adalah profile the persona memastikan bahwa semua orang yang ada pada rintisan bisnis berfokus pada target yang sama.
Semua proses tersebut akan menghasilkan perhitungan total addressable market dan persona customer untuk rintisan bisnis HOMS. Total Addressable Market pada rintisan bisnis HOMS berada pada pertengahan untuk kriteria startup yang baik sehingga bisa menjadi ide bisnis yang bisa diimplementasikan. Persona customer HOMS memiliki ketertarikan yang mendalam pada solar rooftop dan memiliki tujuan untuk menghemat pengeluaran terhadap listrik dengan listrik yang tidak pernah padam.
Kata Kunci: Beachhead Market, Market Segmentation, Persona Customer, Riset Pasar, TAM Size.
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HOMS (Home Energy Management System) is a business idea that focuses on renewable energy. The HOMS business pioneering is expected to answer the challenges of the parity grid era and as one of the initiators of the smart city era
This research is intended to create a customer persona and calculate the total addressable market in the HOMS business pilot. The methodology used has five stages. The first stage is market segmentation as an effort to divide customers. The second stage is market research aimed at knowing the desires and problems experienced directly by customers. The third stage is the beachhead market aimed at considering various potential market segments. The fourth stage is the calculation of the TAM size to determine quantitatively the amount of the beachhead market that has been previously chosen. The fifth stage is the profile of the person ensuring that everyone in the business pilot focuses on the same target.
All of these processes will produce a total calculation of the addressable market and customer persona for the pilot of the HOMS business. Total Addressable Market in the HOMS business pilot is in the middle of a good startup criteria so that it can be a business idea that can be implemented. Persona HOMS customers have a deep interest in solar rooftop and have a goal to save on electricity with electricity that never goes out.
Keywords: Beachhead Market, Market Research, Market Segmentation, Persona Customer, TAM Size.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSSI 658.812 Mar p-1 2019 |
| Uncontrolled Keywords: | Beachhead Market, Market Segmentation, Persona Customer, Riset Pasar, TAM Size. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP H Social Sciences > HF Commerce > HF5415.5 Customer services. Customer relations T Technology > T Technology (General) > T58.6 Management information systems |
| Divisions: | Faculty of Information and Communication Technology > Information Systems > 57201-(S1) Undergraduate Thesis |
| Depositing User: | Dina Mariana |
| Date Deposited: | 24 May 2023 04:02 |
| Last Modified: | 24 May 2023 04:02 |
| URI: | http://repository.its.ac.id/id/eprint/64710 |
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