Damayanti, Olyvia Rushinta (2021) Pengaruh Sharing of Content dan Credibility Terhadap Loyalitas Kustomer Jasa Konsultan Desain Interior di Surabaya. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Media sosial merupakan tren baru dalam perkembangan Era Industri 4.0. Hal tersebut menjadikan perusahaan/jasa mengikuti perkembangan teknlogi baru agar dapat bersaing. Dalam suatu jasa konsultan desain interior, seorang desainer tidak bisa hanya mengandalkan keahlian dalam mendesain, namun harus mengikuti perkembangan terbaru dalam dunia teknologi untuk mengembangkan jasanya. Media sosial memliki peran bagi perusahaan untuk memudahkan dalam berkomunikasi dengan kustomer/klien dengan satu sama lain. Komunikasi antara perusahaan dengan kustomer/klien membantu mereka untuk membangun sikap loyal yang akan menjadi salah satu faktor keberhasilan bisnis yang dapat menciptakan keunggulan kompetitif untuk kredibilitas perusahaan atau jasa secara menyeluruh.
Penelitian ini menggunakan jenis penelitian kuantitatif melalui media sosial terhadap loyalitas kustomer pada jasa konsultan desain interior di Surabaya. Metode yang digunakan adalah regresi linier berganda dan regresi linier sederhana, yang digunakan untuk menguji hubungan antara variabel independen yang terdiri dari Sharing of Content (X1), dan Credibility (X2) terhadap variabel dependen, yaitu loyalitas kustomer (Y).
Dari hasil analisis, Sharing of Content memiliki pengaruh yang signifikan terhadap variabel loyalitas kustomer pada jasa konsultan desain interior di Surabaya dan Credibility memiliki pengaruh yang signifikan terhadap variabel loyalitas kustomer pada jasa konsultan desain interior di Surabaya. Sharing of Content dan Credibility secara simultan memiliki pengaruh yang signifikan terhadap variabel loyalitas kustomer pada jasa konsultan desain interior di Surabaya.
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Social media is a new trend in the development of the Industrial Age 4.0. this makes a company / service to follow the latest technology developments in order to compete. In an interior design consultancy, a designer can not only rely on the ability to design, but also must follow the latest world technology developments to develop his services. Social media has a role for companies to facilitate communication with customers / clients with one another. Communication between companies and customers / clients helps them to build a loyal attitude. By building a loyalty relationship with clients, it will be one of the business supporting factors that can create a competitive advantage for the credibility of the company or service as a whole.
This research uses quantitative marketing research through social media to customer loyalty in interior design consulting services in Surabaya. The statistical calculation used is multiple linear regression dan simple linier regression, which is used to test the relationship between the independent variables consisting of Sharing of Content (X1), and Credibility (X2) on the dependent variable, namely customer loyalty (Y). The method used is multiple linear regression.
From the results of the analysis, Sharing of Content has a significant influence on the variable customer loyalty in interior design consultants in Surabaya and credibility has a significant effect on the variable customer loyalty in interior design consultants in Surabaya. Sharing of Content and Credibility simultaneously have a significant influence on the customer loyalty variable in interior design consulting services in Surabaya.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | loyalitas kustomer, sharing of content, credibility, konsultan desain interior, regresi linier berganda |
| Subjects: | H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Technology Management > 61101-(S2) Master Thesis |
| Depositing User: | Olyvia Rushinta Damayanti |
| Date Deposited: | 10 Mar 2021 05:55 |
| Last Modified: | 20 Dec 2024 08:25 |
| URI: | http://repository.its.ac.id/id/eprint/84048 |
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