Dewonoto, Gregorius Yubel Pandu (2022) Identifikasi Preferensi Konsumen Terhadap Niat Beli Motor Listrik Di Indonesia. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Penelitian ini meneliti tentang preferensi konsumen tentang kendaraan listrik di Indonesia, beberapa tahun terakhir perkembangan kendaraan listrik meningkat dengan pesat kendaraan listrik merupakan salah satu terobosan untuk mengatasi masalah dari polusi udara, walaupun kendaraan berbahan bakar fosil banyak membantu manusia tetapi dampak yang diberikan pun sangat besar. Tujuan dari penelitian ini adalah agar produsen kendaraan listrik dapat membuat strategi agar kendaraan listrik dapat berkembang jauh lebih cepat dengan cara mengetahui kebutuhan konsumen untuk kendaraan listrik yang sudah masuk dalam kebijakan presiden akan ada 2,1 juta unit sepeda motor listrik di adopsi pada 2025 dan untuk mengetahui kebutuhan konsumen maka akan dibahas juga tentang purchased Intention dan perilaku konsumen terhadap kendaraan listrik di indonesia. Data dalam penelitian ini didapatkan dengan menggunakan kuisioner yang dilakukan secara online dan di analisa dilakukan secara studi eksploratif.
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This study examines consumer preferences for electric vehicles in Indonesia, in recent years
the development of electric vehicles has increased rapidly, electric vehicles are one of the
breakthroughs to overcome the problem of air pollution, although fossil fuel vehicles help
humans a lot but the impact is very large. The purpose of this research is that electric vehicle
manufacturers can make a strategy so that electric vehicles can develop much faster by knowing
consumer needs for electric vehicles that have been included in the presidential policy, there
will be 2.1 million electric motorcycle units adopted in 2025 and to Knowing consumer needs,
it will also discuss about purchased intention and consumer behavior towards electric vehicles
in Indonesia. The data in this study were obtained by using a questionnaire conducted online
and analyzed using an exploratory study.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Green environment, Electric vehicles, Electric motors, Pollution, Preference Green environment, Kendaraan listrik, Motor listrik, Polusi, Preferensi |
| Subjects: | H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Gregorius Yubel Pandu Dewonoto |
| Date Deposited: | 09 Feb 2022 02:13 |
| Last Modified: | 30 Sep 2024 07:13 |
| URI: | http://repository.its.ac.id/id/eprint/93201 |
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