Analisis Hubungan Faktor Yang Memengaruhi Niat Melakukan Green Innovation Pada UMKM Sektor Pariwisata di Labuan Bajo

Durman, Theodosia Yunita (2023) Analisis Hubungan Faktor Yang Memengaruhi Niat Melakukan Green Innovation Pada UMKM Sektor Pariwisata di Labuan Bajo. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Tantangan perubahan iklim global yang drastis telah mendesak adanya transisi menuju ekonomi hijau, yang selanjutnya dipahami sebagai peluang untuk merevisi dan mendefinisikan kembali model bisnis, produk, layanan serta strategi bisnis semua sektor industri termasuk Pariwisata. Kontribusi UMKM sebagai mesin perluasan makroekomi yang menaruh perhatian serta menjadikan isu lingkungan sebagai konsep dasar model bisnisnya menjadi sangat penting. Penelitian ini bertujuan untuk menyelediki faktor-faktor yang mempengaruhi behavioral intention UMKM didaerah pariwisata di Indonesia dalam melakukan green innovation menggunakan pendekatan terintegrasi Pro Environmental Planned Behavior (PEPB) dan Technology Organisasi Environment (TOE). Kuisioner offline maupun online serta wawancara digunakan sebagai alat pengumpulan data, dan 205 UMKM yang telah melakukan green innovation menjadi responden yang berpartisipasi dalam penelitian ini. Model teoritis diuji menggunakan Partial Least Square Structural Equation Modeling (PLS-SEM) dengan konstruk tingkat atas. Dengan menguji parameter yang berbeda dari model struktural, model pengukuran, dan kesesuaian model, hasilnya memenuhi batasan yang ditetapkan. Selain itu, analisis validitas diskriminan HTMT dan Fornell & Larcker dilakukan untuk menentukan kesesuaian keseluruhan konstruk model. Temuan penelitian ini mengungkapkan bahwa Perceived authority support, perceived environmental concern, subjective norm, attitude, perceived behavioral control, compatibility, relative advantages, quality of human resources, external partnership, competitor pressure dan environmental uncertainty secara signifikan mempengaruhi niat UMKM melakukan green innovation. Sedangkan perceived cost diketahui tidak berpengaruh. Temuan ini berkontribusi pada pengembangan model terintegrasi green innovation pada umkm pariwisata serta memberi saran pada pelaku usaha, pemerintah, universitas sebagai elemen yang berperan dalam mewujudkan transisi ekonomi hijau.
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The challenge of drastic global climate change has urged a transition to a green economy, which is further understood as an opportunity to revise and redefine the business models, products, services, and strategies of all industrial sectors, including tourism. The contribution of SMEs as an engine of macroeconomic expansion that pays attention to and makes environmental issues a basic concept of their business model is very important. This study aims to investigate the factors that influence the behavioral intention of SMEs in tourism areas in Indonesia to conduct green innovation using an integrated approach of Pro Environmental Planned Behavior (PEPB) and Technology Organization Environment. Offline and online questionnaires and interviews were used as data collection tools, and 205 SMEs that have done green innovation were respondents who participated in this study. The theoretical model was tested using partial least squares structural equation modeling (PLS-SEM) with top-level constructs. By testing different parameters of the structural model, measurement model, and model fit, the results met the set constraints. In addition, HTMT and Fornell & Larcker discriminant validity analyses were conducted to determine the overall fit of the model constructs. The findings of this study reveal that perceived authority support, perceived environmental concern, subjective norm, attitude, perceived behavioral control, compatibility, relative advantages, quality of human resources, external partnership, competitor pressure, and environmental uncertainty significantly influence SMEs' intention to do green innovation. While the perception of cost is known to have no effect, these findings contribute to the development of an integrated model of green innovation in tourism SMEs and provide advice to businesses, governments, and universities as elements that play a role in realizing the green economy transition.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Green Innovation, Pariwisata, PEPB, UMKM, SMEs, Tourism, TOE.
Subjects:	H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HC Economic History and Conditions > HC79.E5 Sustainable development. (circular economy) H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Theodosia Yunita Durman
Date Deposited:	04 Jan 2024 05:32
Last Modified:	04 Jan 2024 05:32
URI:	http://repository.its.ac.id/id/eprint/105359

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