Optimizing The Pricing of Egrek Merah Putih's Blade with Different Materials Qualities Using Responsive Pricing Strategy

Pribadi, Riski Puteri (2024) Optimizing The Pricing of Egrek Merah Putih's Blade with Different Materials Qualities Using Responsive Pricing Strategy. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Indonesia's palm oil production significantly contributes to the country's GDP, with a volume of 46.50 million tons and an area of 15.380.981 ha in 2022, making it the world's top producer. However, Indonesia faces challenges in palm oil agriculture, particularly during harvesting. These challenges include difficulty determining fruit ripeness and quality material preferences, leading to a tendency to import harvesting sickle blades from abroad. To overcome these issues, innovative solution like the development of Egrek Merah Putih's blade from Institut Teknologi Sepuluh Nopember offers two quality materials: regular (Japanese Spring Steel) and premium (High-Speed Steel). To compete in the market, strategic pricing decisions based on a responsive pricing strategy are critical, balancing quality differences against market uncertainties influenced by quality valuation and reservation value. The research constructs a profit maximization model for Egrek Merah Putih's blades, considering reservation value and quality valuation in a responsive pricing strategy. The model includes demand, profitability, and constraint functions for regular and premium blades. Parameters include market demand, overall quality valuation, reservation value, customer Willingness to Pay (WTP), production costs, and percentage multiplier of customer Willingness to Pay (WTP). In the obtained data of 6245 demands, the optimal regular blade’s selling price is Rp225.000 with a profit of Rp27.231.105. The optimal premium blade’s selling price is Rp450.000 with a profit of Rp461.113.372. Quality valuation measures customer satisfaction with quality, while reservation value is the minimum price for a basic product. As quality valuation increases, premium blade demand and profit rise while regular blade demand and profit decline. As reservation value increases, regular blade demand and profit increase proportionally. With both increasing, overall demand and profit for both blades improve, with premium blade contributing more profit due to higher prices and quality preferences. The highest profit occurs at maximum quality valuation and maximum reservation value.
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Produksi minyak sawit Indonesia memberikan kontribusi signifikan terhadap PDB negara, dengan volume sebesar 46,50 juta ton dan luas wilayah 15.380.981 ha pada tahun 2022, menjadikannya produsen terbesar dunia. Namun, Indonesia menghadapi tantangan dalam pertanian kelapa sawit, khususnya pada saat panen. Tantangan tersebut antara lain sulitnya menentukan kematangan buah dan preferensi kualitas bahan sehingga menimbulkan kecenderungan untuk mengimpor bilah dari luar negeri. Untuk mengatasi permasalahan tersebut, solusi inovatif seperti pengembangan bilah Egrek Merah Putih dari Institut Teknologi Sepuluh Nopember menawarkan dua material berkualitas: reguler (Japanese Spring Steel) dan premium (High-Speed Steel). Untuk bersaing di pasar, keputusan penetapan harga strategis berdasarkan strategi penetapan harga yang responsif sangat penting, menyeimbangkan perbedaan kualitas dengan ketidakpastian pasar yang dipengaruhi oleh penilaian kualitas dan nilai reservasi. Penelitian ini membangun model memaksimalkan keuntungan bilah Egrek Merah Putih dengan mempertimbangkan nilai reservasi dan penilaian kualitas dalam strategi penetapan harga yang responsif. Model ini mencakup fungsi permintaan, profitabilitas, dan kendala untuk bilah reguler dan premium. Parameternya meliputi permintaan pasar, penilaian kualitas secara keseluruhan, nilai reservasi, Willingness to Pay (WTP) pelanggan, biaya produksi, dan persentase pengali Willingness to Pay (WTP) pelanggan. Pada data permintaan 6245 yang diperoleh, harga jual bilah reguler optimal adalah Rp225.000 dengan keuntungan Rp27.231.105. Harga jual bilah premium optimal sebesar Rp450.000 dengan keuntungan sebesar Rp461.113.372. Penilaian kualitas mengukur kepuasan pelanggan terhadap kualitas, sedangkan nilai reservasi adalah harga minimum untuk suatu produk dasar. Ketika penilaian kualitas meningkat, permintaan dan keuntungan bilah premium meningkat sementara permintaan dan keuntungan bilah reguler menurun. Ketika nilai reservasi meningkat, permintaan dan keuntungan bilah reguler meningkat secara proporsional. Dengan meningkatkan keduanya, keseluruhan permintaan dan keuntungan untuk kedua bilah meningkat dengan bilah premium memberikan kontribusi keuntungan lebih besar karena harga dan preferensi kualitas yang lebih tinggi. Keuntungan tertinggi terjadi pada penilaian kualitas maksimum dan nilai reservasi maksimum.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Optimization, Selling Price, Quality Valuation, Reservation Value, Responsive Pricing, Non-Linear Programming, Optimasi, Egrek Merah Putih, Harga Jual, Nilai Kualitas, Nilai Reservasi, Penetapan Harga Responsif, Pemograman Nonlinear
Subjects:	H Social Sciences > HB Economic Theory > HB801 Consumer behavior. T Technology > T Technology (General) T Technology > T Technology (General) > T57.5 Data Processing T Technology > T Technology (General) > T57.8 Nonlinear programming. Support vector machine. Wavelets. Hidden Markov models.
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Riski Puteri Pribadi
Date Deposited:	15 Jul 2024 08:09
Last Modified:	15 Jul 2024 08:09
URI:	http://repository.its.ac.id/id/eprint/108309

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