Evaluasi Kualitas Produk Rumah dengan Metode Importance-Performance Analysis pada PT. Galaxy Alam Semesta

Prasetya, Albertus Denny (2024) Evaluasi Kualitas Produk Rumah dengan Metode Importance-Performance Analysis pada PT. Galaxy Alam Semesta. Masters thesis, Institut Teknologi Sepuluh Nopember.

Text 6032222144-Master_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 October 2026. Download (6MB) | Request a copy

Abstract

Dukungan pemerintah pada sektor properti melalui kebijakan insentif, seperti Peraturan Menteri Keuangan tentang Pajak Pertambahan Nilai Ditanggung Pemerintah (PPN DTP) atas properti diadakan kembali pada tahun 2024 untuk mendukung pertumbuhan ekonomi dengan fokus pada penyerahan rumah tapak baru dan unit hunian rumah susun baru. Dalam konteks ini, perusahaan properti dan real estat dituntut menjaga kepuasan pelanggan yang menjadi kunci kesuksesan bagi perusahaan. Dalam rangka memahami kepuasan pelanggan terhadap kualitas produk terutama rumah tapak, PT. Galaxy Alam Semesta melakukan survei berkala terhadap pelanggan mereka. Namun, hasil survei pada semester pertama tahun 2023 menunjukkan bahwa kepuasan pelanggan terhadap kualitas produk rumah masih di bawah standar perusahaan. Penelitian ini bertujuan untuk mengevaluasi kualitas produk rumah PT. Galaxy Alam Semesta menggunakan metode Importance-Performance Analysis. Penelitian ini akan mengidentifikasi atribut-atribut yang menjadi prioritas perbaikan kualitas produk, dengan harapan dapat meningkatkan kepuasan pelanggan dan citra perusahaan serta House of Quality untuk menentukan prioritas dari usulan perbaikan tersebut. Hasil analisis menunjukkan bahwa atribut yang perlu prioritas peningkatan kualitas adalah cat rata dan tidak belang, sudut dinding lurus, bidang dinding dan plafon rata, pintu dan jendela dapat difungsikan secara lancar dan mudah, cat dan sealant rapi dan rata, pemasangan keramik rata, serta pemasangan aksesoris pintu dan jendela rapi dan presisi. Dari hasil analisis usulan perbaikan, didapatkan 5 prioritas utama yaitu peningkatan frekuensi pengawasan dan inspeksi untuk memastikan kepatuhan terhadap standar kualitas, menetapkan batasan jumlah unit pengawasan bagi pengawas bangunan, penggunaan cat dengan kualitas yang lebih tinggi, melakukan evaluasi kualitas material aksesoris pintu dan keramik, serta melakukan evaluasi dan seleksi berkala kepada kontraktor.
====================================================================================================================================
Government support for the property sector through incentive policies, such as the Ministry of Finance Regulation on Government-Borne Value Added Tax (VAT-GOV) on properties, was reintroduced in 2024 to boost economic growth, focusing on the delivery of new landed houses and new apartment units. In this context, property and real estate companies are required to maintain customer satisfaction, which is the key to the company's success. In order to understand customer satisfaction with product quality, particularly landed houses, PT. Galaxy Alam Semesta conducted periodic surveys of their customers. Unfortunately, survey results from the first semester of 2023 indicated that customer satisfaction with the quality of houses was still below the company's standards. This research aims to evaluate the quality of PT. Galaxy Alam Semesta's houses using the Importance-Performance Analysis method. This research identified attributes that need quality improvement priority, with the hope of enhancing customer satisfaction and the company's image, as well as utilizing the House of Quality to determine the priority of these improvement proposals. The analysis results indicate that the attributes requiring quality improvement priority are even and non-streaky paint, straight wall corners, even wall and ceiling surfaces, smoothly and easily operable doors and windows, neat and even paint and sealant, even tile installation, and precise and neat installation of door and window accessories. From the proposed improvements analysis, five main priorities were identified: increasing the frequency of supervision and inspection to ensure compliance with quality standards, setting limits on the number of units overseen by building supervisors, using higher quality paint, evaluating the quality of door accessories and tile materials, and conducting regular evaluations and selections of contractors.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	property, real estate, product quality, housing, customer satisfaction, importance performance analysis, house of quality, properti, real estat, kualitas produk, rumah, kepuasan pelanggan, IPA, HoQ
Subjects:	T Technology > TH Building construction > TH438 Construction industry--Management. Project management.
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Albertus Denny Prasetya
Date Deposited:	29 Jul 2024 06:02
Last Modified:	29 Jul 2024 06:02
URI:	http://repository.its.ac.id/id/eprint/109335

Actions (login required)

View Item