Perancangan Jam Tangan Kayu dengan Inspirasi Karakter Pandawa Sebagai Bentuk Ekspresi Diri

Irfandy, Nailhan (2024) Perancangan Jam Tangan Kayu dengan Inspirasi Karakter Pandawa Sebagai Bentuk Ekspresi Diri. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Sejalan dengan tren global, ekonomi kreatif di Asia Tenggara telah berkembang pesat dalam satu dekade terakhir. Indonesia, sebagai kontributor penting, mendukung pembangunan berkelanjutan di sektor ini. Menurut data Kementerian Pariwisata dan Ekonomi Kreatif tahun 2023, sekitar 90,48% sektor ekonomi kreatif di Indonesia diperkirakan akan tumbuh signifikan pada periode 2023-2024, dengan industri fashion sebagai salah satu sektor utama. Fashion berpotensi menjadi media komunikasi ekspresi pribadi, terutama bagi anak muda yang mencari jati diri melalui tren. Namun, dominasi tren global seringkali mengikis identitas karakter bangsa. Di sisi lain, tren budaya nusantara, seperti wayang kulit, mulai menarik perhatian. Wayang kulit, khususnya karakter pandawa yang merepresentasikan kebaikan, bisa menjadi contoh pembentukan karakter. Melihat peluang ini, desainer ingin memperkenalkan karakter pandawa melalui desain jam tangan kayu, guna memperkenalkan budaya dan membentuk karakter nusantara yang baik. Pengumpulan data dilakukan dengan metode kualitatif berdasarkan prinsip analisis design thinking, termasuk wawancara terstruktur untuk mengetahui preferensi dan aktivitas pengguna. Data diolah menggunakan teknik empathymap dan value proposition canvas. Hasil analisis menghasilkan desain yang berkesan cultural, geometric, authentic, dan expressivedengan desain alternatif mencakup tiga bentuk berbeda sesuai karakteristik masing-masing pandawa. Hasil penulisan ini berupa desain jam tangan kayu satria pandawa yang mampu mengekspresikan karakteristik nusantara.
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In line with global trends, the creative economy in Southeast Asia has experienced rapid growth over the past decade. Indonesia, as a significant contributor, supports sustainable development in this sector. According to data from the Ministry of Tourism and Creative Economy in 2023, approximately 90.48% of Indonesia's creative economy sector is projected to grow significantly during the 2023-2024 period, with the fashion industry being one of the main sectors. Fashion has the potential to serve as a medium of personal expression, especially for young people who are searching for their identity through trends. However, the dominance of global trends often erodes the nation's character identity. On the other hand, trends that highlight nusantara culture, such as wayang kulit, are starting to gain attention. wayang kulit, particularly the Pandawa characters that represent virtue, can serve as examples of character building. Seeing this opportunity, designers aim to introduce the pandawa characters through wooden watch designs, to promote culture and develop positive nusantara character. Data collection was conducted using qualitative methods based on design thinking analysis principles, including structured interviews to understand user preferences and activities. The data was processed using empathymap and value proposition canvas techniques. The analysis results in designs that are cultural, geometric, authentic, and expressive, with alternative designs encompassing three different forms corresponding to the characteristics of each Pandawa. The final outcome of this study is the design of the Satria Pandawa wooden watch, which effectively expresses nusantara characteristics.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Jam tangamn kayu, Ekspresi diri, Pandawa
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1505 Design--Philosophy T Technology > TS Manufactures > TS171 Product design
Divisions:	Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Nailhan Irfandy
Date Deposited:	05 Aug 2024 02:06
Last Modified:	05 Aug 2024 02:06
URI:	http://repository.its.ac.id/id/eprint/112683

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