Maulana, Akmal (2025) Analisis Pengaruh Relokasi Kampung Seni Borobudur Terhadap Kesejahteraan Pedagang Kaki Lima dan Minat Belanja Wisatawan di Area Wisata Candi Borobudur. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Kepadatan pedagang kaki lima di Candi Borobudur menyebabkan kerusakan pada lingkungan dan juga mengurangi keindahan serta nilai spiritual Candi Borobudur. Dalam upaya menjaga kelestarian warisan budaya, UNESCO mengarahkan PT. Taman Wisata Candi (PT. TWC) untuk memindahkan pedagang kaki lima dari kawasan Candi Borobudur. PT.TWC merencanakan program relokasi pedagang kaki lima untuk mengembangkan perekonomian pedagang kaki lima dari wilayah sekitar Candi Borobudur ke Kampung Seni Borobudur di Kujon. Relokasi ini dilakukan untuk memenuhi arahan UNESCO dan menyejahterakan pedagang kaki lima. Penelitian ini bertujuan untuk mengetahui efektivitas dan pengaruh kebijakan pengembangan kawasan wisata Candi Borobudur dalam program relokasi pedagang kaki lima Kampung Seni Borobudur. Fokus penelitian ini adalah pengaruh relokasi pedagang kaki lima terhadap kesejahteraan pedagang dan minat belanja wisatawan. Pengambilan data dalam penelitian ini menggunakan data primer dengan menyebar kuesioner kepada pedagang kaki lima dan wisatawan di Kampung Seni Borobudur. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan uji pendekatan SEM-PLS. Berdasarkan hasil pengujian hipotesis, program relokasi pedagang berpengaruh signifikan terhadap kesejahteraan pedagang dan minat belanja wisatawan di Kampung Seni Borobudur. Hasil pengujian hipotesis dengan menggunakan aplikasi SmartPLS 4 menunjukkan nilai pengaruh relokasi pedagang terhadap kesejahteraan PKL dengan nilai uji path coefficient sebesar 0,804. Sementara pada model penelitian pengaruh relokasi pedagang terhadap minat belanja wisatawan menunjukkan nilai hasil uji path coefficient sebesar 0,561. Kedua nilai tersebut menunjukkan adanya pengaruh positif dari pengaruh relokasi pedagang terhadap kesejahteraan dan minat belanja wisatawan. Penelitian ini diharapkan dapat menjadi bahan rekomendasi bagi PT. TWC dalam merancang strategi pengembangan kawasan Kampung Seni Borobudur secara lebih efektif.
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The high density of street vendors around Borobudur Temple has caused environmental damage and diminished the aesthetic and spiritual value of the temple. In an effort to preserve this cultural heritage, UNESCO has directed PT. Taman Wisata Candi to relocate street vendors from the Borobudur Temple area. PT.TWC plans to implement a relocation program for street vendors to support their economic development by moving them from the surrounding areas of Borobudur Temple to Borobudur Art Village in Kujon. This relocation is carried out to fulfill UNESCO’s directives and improve the welfare of the street vendors. This research aims to determine the effectiveness and impact of the tourism development policy for Borobudur Temple, particularly the street vendor relocation program to Borobudur Art Village. The focus of this research is the impact of the relocation of street vendor relocation on the welfare of vendors and tourist shopping interest. Data for this research was collected primarily through questionaries distributed to street vendors and tourists in the Borobudur Art Village. The method used in this research is a quantitative research method with a SEM-PLS approach. Based on the hypothesis testing results, the relocation program significantly influenced both the welfare of the street vendors and tourists shopping interest at the Borobudur Art Village. The hypothesis testing conducted using SmartPLS 4 software showed that the path coefficient for the impact of the relocation on vendor welfare was 0,804. Meanwhile, the path coefficient for the impact of the relocation on tourists shopping interest was 0,561. Both values indicate a positive influence of the relocation program on vendor welfare and tourists shopping interest. This research is expected to serve as a recommendation for PT. TWC in formulating more effective development strategies for the Borobudur Art Village area.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Ekonomi Pariwisata, Candi Borobudur, Relokasi Pedagang Kaki Lima, Tourism Economy, Borobudur Temple, Relocation of Street Vendors |
| Subjects: | A General Works > AS Academies and learned societies (General) A General Works > AS Academies and learned societies (General) H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics > HA31.3 Regression. Correlation. Logistic regression analysis. H Social Sciences > HB Economic Theory > HB801 Consumer behavior. |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis |
| Depositing User: | Akmal Maulana |
| Date Deposited: | 17 Jul 2025 09:39 |
| Last Modified: | 17 Jul 2025 09:39 |
| URI: | http://repository.its.ac.id/id/eprint/119946 |
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