Analisis Determinasi Pendapatan Pasar Karah Kecamatan Jambangan, Surabaya

Fatah, Hafanza Zainul (2026) Analisis Determinasi Pendapatan Pasar Karah Kecamatan Jambangan, Surabaya. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini bertujuan untuk menganalisis pendapatan pedagang di Pasar Karah, Kecamatan Jambangan, Surabaya, setelah revitalisasi pasar. Penelitian ini menggunakan metode campuran dengan pendekatan kuantitatif melalui regresi linier berganda dan pendekatan kualitatif melalui studi kasus dengan wawancara mendalam. Sampel penelitian kuantitatif terdiri dari 100 pedagang Pasar Karah. Variabel penelitian meliputi revitalisasi pasar, modal usaha, jam kerja, lama usaha, serta variabel kontrol seperti tenaga kerja, akses kredit, keanggotaan koperasi, lokasi kios strategis, dan luas kios terhadap pendapatan pedagang. Hasil penelitian menunjukkan bahwa jam kerja dan jumlah karyawan memiliki pengaruh positif yang signifikan terhadap pendapatan pedagang. Sebaliknya, revitalisasi pasar, modal usaha, pengalaman usaha, akses kredit, keanggotaan koperasi, lokasi kios strategis, dan luas kios tidak berpengaruh signifikan terhadap pendapatan pedagang. Temuan kualitatif lebih lanjut menunjukkan bahwa peningkatan pendapatan pedagang terutama didorong oleh aktivitas perdagangan, loyalitas pelanggan, jumlah pembeli, dan kemampuan pedagang untuk mempertahankan usahanya, bukan hanya oleh kondisi fisik pasar saja.
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This study aims to analyze the income of traders at Karah Market, Jambangan District, Surabaya, after market revitalization. The study used a mixed method with a quantitative approach through multiple linear regression and a qualitative method approach through a case study approach with in-depth interviews. The research sample consisted of 100 Karah Market traders. The research variables included market revitalization, business capital, working hours, length of business, as well as control variables such as labor, access to credit, cooperative membership, strategic stalls, and stall area on trader income. The findings reveal that working hours and the number of employees have a significant positive effect on traders’ income. In contrast, market revitalization, business capital, business experience, access to credit, cooperative membership, strategic stall location, and stall size do not significantly affect traders’ income. The qualitative findings further indicate that improvements in traders’ income are primarily driven by trading activities, customer loyalty, the number of buyers, and traders’ ability to sustain their businesses, rather than by the physical condition of the market alone.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Pendapatan Pedagang, Revitalisasi Pasar, Modal Usaha, Jam Kerja, Pasar Tradisional. Traders Income, Market Revitalization, Business Capital, Working Hours, Traditional Markets.
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF6161.F616 Food. Food service
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	Hafanza Zainul Fatah
Date Deposited:	14 Jul 2026 01:01
Last Modified:	14 Jul 2026 01:01
URI:	http://repository.its.ac.id/id/eprint/134808

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