Perancangan Video Literasi 'Logika Mistika' Budaya Tionghoa Dengan Metode Visual Storytelling Di TikTok

Xu, Julita (2026) Perancangan Video Literasi 'Logika Mistika' Budaya Tionghoa Dengan Metode Visual Storytelling Di TikTok. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Fenomena pantangan dalam budaya Tionghoa masih banyak dipercaya oleh masyarakat, khususnya Generasi Z, tanpa pemahaman yang memadai mengenai latar belakang historis maupun rasionalitas yang mendasarinya. Hal ini mencerminkan kecenderungan pola pikir logika mistika, yaitu cara berpikir yang mengaitkan suatu kejadian dengan hal-hal irasional tanpa hubungan sebab-akibat yang jelas. Konsep ini sejalan dengan pemikiran Materialisme, Dialektika, dan Logika (MADILOG) oleh Tan Malaka, yang menekankan pentingnya berpikir rasional, kritis, dan berbasis empiris. Di sisi lain, karakteristik Generasi Z sebagai digital natives menuntut penyampaian informasi yang cepat, visual, dan engaging, sehingga diperlukan media edukasi yang adaptif terhadap pola konsumsi konten tersebut. Perancangan ini bertujuan untuk menghasilkan video literasi berbasis visual storytelling yang membahas pantangan budaya Tionghoa melalui pendekatan sebab-akibat. Media yang digunakan adalah platform TikTok sebagai kanal distribusi utama. Konten dirancang dengan narasi ringkas, visual sinematik, serta gaya komunikasi yang tegas dan informatif guna meningkatkan keterlibatan audiens. Metode perancangan meliputi pengumpulan data melalui studi pustaka, kuesioner, dan depth interview, dilanjutkan dengan observasi, pengembangan konsep, produksi konten, user testing, serta evaluasi. Hasil uji user test dengan paired sample t-test menunjukkan bahwa nilai t hitung sebesar 7,223 > t tabel sebesar 2,000 pada α = 0,05. Hal ini mengindikasikan bahwa terdapat perbedaan yang signifikan antara tingkat pemahaman audiens sebelum (pre-test) dan sesudah (post-test) menonton konten video.
Dari sisi performa media, konten memperoleh rata-rata 1.083 views per video dengan total 13.000 penayangan, serta distribusi utama berasal dari For You Page dan fitur pencarian, yang menunjukkan relevansi konten terhadap kebutuhan audiens. Temuan ini menegaskan bahwa integrasi antara storytelling berbasis logika, visual yang kuat, dan pemanfaatan algoritma platform mampu meningkatkan efektivitas penyampaian pesan dan pergeseran pola pikir audiens dari logika mistika menuju pemikiran yang lebih rasional sesuai dengan prinsip MADILOG.
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The phenomenon of taboos in Chinese culture is still widely believed by society, particularly among Generation Z, without sufficient understanding of their historical background or underlying rationality. This reflects a tendency toward mystical logic, a way of thinking that associates events with irrational causes without clear cause-and-effect relationships. This concept aligns with the principles of Materialism, Dialectics, and Logic (MADILOG) introduced by Tan Malaka, which emphasize rational, critical, and empirical thinking. On the other hand, Generation Z as digital natives tends to consume fast-paced, visual, and entertainment-based content, creating the need for educational media that is adaptive to these consumption patterns. This project aims to develop literacy videos based on visual storytelling that discuss Chinese cultural taboos through a cause-and-effect approach. TikTok is used as the primary distribution platform due to its relevance to Generation Z’s media consumption habits. The content is designed with concise narratives, cinematic visuals, and a firm yet informative communication style to enhance audience engagement. The design method includes data collection through literature studies, questionnaires, and in-depth interviews, followed by observation, concept development, content production, user testing, and evaluation. The results of the user testing using a paired sample t-test show that the t-value (7.223) is greater than the t-table value (2.000) at a significance level of α = 0.05, indicating a significant difference between audience understanding before (pre-test) and after (post-test) watching the videos. In terms of media performance, the content achieved an average of 1,083 views per video with a total of 13,000 views, with the majority of traffic coming from the For You Page and search features, indicating strong content relevance to audience needs. These findings demonstrate that the integration of logic-based storytelling, strong visual elements, and platform algorithm utilization can effectively enhance message delivery and encourage a shift in audience mindset from mystical logic toward more rational thinking in line with MADILOG principles.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Logika Mistika, MADILOG, Tan Malaka, Budaya Tionghoa, TikTok, Storytelling, Generasi Z, Mystical Logic, MADILOG, Tan Malaka, Chinese Culture, Storytelling, TikTok, Generation Z
Subjects:	A General Works > AC Collections. Series. Collected works A General Works > AC Collections. Series. Collected works D History General and Old World > DS Asia G Geography. Anthropology. Recreation > GR Folklore G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > HN Social history and conditions. Social problems. Social reform T Technology > TR Photography > TR845 Cinematography. Video recordings. T Technology > TR Photography > TR897.5 Animation (Cinematography)
Divisions:	Faculty of Architecture, Design, and Planning > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Julitaxu Julitaxu
Date Deposited:	22 Jul 2026 03:11
Last Modified:	22 Jul 2026 03:11
URI:	http://repository.its.ac.id/id/eprint/136525

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