Ibrahim, Ihram (2019) Perancangan Branding Kawasan Kampung Lawas Maspati dengan Tema Cerita Masyarakat Setempat. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Kampung lawas Maspati merupakan salah satu kampung yang terletak di Kecamatan Bubutan, Kota Surabaya. Lebih kurang empat tahun kebelakang, wilayah ini mulai mengembangkan potensinya menjadi objek wisata budaya dan sejarah yang ikonik karena menyimpan memori masa lalu kota ini melalui cerita turun temurunnya. Di sisi lain, kesiapan dari masyarakat Maspati untuk menyambut wisatawan terlihat sangat baik. Namun dari konsep pariwisata dan infrastruktur di kampung tersebut masih belum memadai untuk membentuk suatu kawasan wisata sejarah yang mempunyai sustainability tinggi. Dalam perancangan ini, penulis memakai metode pendekatan branding kawasan untuk merancang suatu sistem pada Kampung Lawas Maspati yang dapat mengekskalasi value dari kawasan ini agar memenuhi lima prinsip dari place branding. penulis merangkum metodologi yang terdiri dari metode kualitatif dan kuantitatif, serta pengumpulan data primer maupun sekunder lalu dilanjutkan dengan proses kreatif pasca pengumpulan data yaitu eksekusi konsep. Tujuan dari perancangan ini adalah membentuk touchpoint brand dan placemaking, yaitu interaksi antara kawasan dengan penggunanya yang bertujuan meninggalkan kesan positif sehingga para wisatawan akan berpikir untuk kembali mengunjungi tempat ini.
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The old village of Maspati is one of the villages located in Bubutan District, Surabaya City. More or less four years back, this region began to develop its potential to become an iconic cultural and historical tourist attraction because it saves the memory of the city's past through its hereditary stories. On the other hand, the readiness of the Maspati community to give its best service looks fully prepared. But from the strategic plans of tourism and infrastructure in the village it is still not sufficient to form a historical tourism area that has high sustainability. In this design plan, the author uses place branding method in Kampung Lawas Maspati that can escalate the value of this region in order to fulfill the five principles of place branding. The author summarizes the methodology which consists of qualitative and quantitative methods, as well as primary and secondary data collection then continued with creative process such as sketching the concept, making a strategic plans, and final step, the concept executions. The purpose of this plan is to form a brand touchpoint and placemaking, which is the interaction between the region and its users which aims to leave a positive impression so people would think about visiting Kampung Lawas Maspati again.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSDP 741.6 Ibr p-1 |
| Uncontrolled Keywords: | Kampung Lawas Maspati, Sejarah, Cerita Masyarakat, Place Branding |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism G Geography. Anthropology. Recreation > GN Anthropology G Geography. Anthropology. Recreation > GR Folklore N Fine Arts > NA Architecture > NA2941 Facades N Fine Arts > NA Architecture > NA9051 Residential areas. Site planning N Fine Arts > NA Architecture > NA9053 City planning N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Faculty of Architecture, Design, and Planning > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Ihram Ibrahim Ibrahim |
| Date Deposited: | 16 Apr 2025 06:13 |
| Last Modified: | 16 Apr 2025 06:13 |
| URI: | http://repository.its.ac.id/id/eprint/70077 |
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