Ramadanti, Adista Ari (2020) Pengaruh Perceived Value dan Perceived Risk terhadap Willingness to Use: Studi Kasus Carpooling Mobile Application di Indonesia. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Peningkatan jumlah kendaraan mobil yang terus terjadi menyebabkan kemacetan dan polusi udara mendorong pemerintah membuat kebijakan pengurangan penggunaan kendaraan mobil. Hal tersebut dapat menjadi peluang bagi perusahaan carpooling mobile application. Selain itu keterbatasan transportasi dalam menunjang pariwisata juga dapat menjadi peluang bagi carpooling mobile application. Namun, kenyataannya saat ini pengunduh carpooling mobile application masih terbilang sedikit, sehingga tantangan bagi perusahaan adalah meningkatkan popularitas dan willingness to use pengguna. Penelitian ini bertujuan untuk mengetahui karakteristik pengguna carpooling mobile application, mengetahui pengaruh perceived value dan perceived risk terhadap willingness to use carpooling mobile application. Jenis penelitian ini adalah conclusive-descriptive dengan pendekatan kuantitatif. Pengolahan data yang digunakan untuk mencapai tujuan penelitian adalah analisis deskriptif dan analisis PLS-SEM. Pengumpulan data dilakukan menggunakan kuesioner online dan didapatkan 64 sampel yang memiliki kriteria pernah menggunakan carpooling mobile application dalam satu tahun terakhir. Penelitian ini menghasilkan temuan bahwa perceived value berpengaruh positif terhadap willingness to use. Sementara perceived risk berpengaruh negatif terhadap willingness to use.
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The increasing number of car vehicles that continues to cause congestion and air pollution prompted the government to make a policy of reducing the use of car vehicles. This can be an opportunity for carpooling mobile application companies. In addition, transportation limitations in supporting tourism can also be an opportunity for carpooling mobile applications. However, the reality is that the carpooling mobile application downloaders are still relatively few, so the challenge for companies is to increase the popularity and willingness to use consumers. The purpose of this study is to determine the characteristics of potential users of carpooling mobile applications, determine the effect of perceived value and perceived risk on willingness to use carpooling mobile applications. This research is a type of conclusive-descriptive research with a quantitative approach. The data processing used to achieve the research objectives is descriptive analysis and PLS-SEM analysis. Data collection using an online questionnaire and 64 samples were obtained that had the criteria of having used a carpooling mobile application in the past year. This study produces findings that the perceived value has a positive effect on willingness to use. While perceived risk has a negative effect on willingness to use.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSMB 658.834 3 Ram p-1 2020 |
| Uncontrolled Keywords: | Carpooling Mobile Application, Perceived Risk, Perceived Value, Willingness to Use |
| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Ramadanti Adista Ari |
| Date Deposited: | 21 Dec 2023 01:25 |
| Last Modified: | 21 Dec 2023 01:25 |
| URI: | http://repository.its.ac.id/id/eprint/73183 |
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