Billa, Adinda Salsha (2021) Identifikasi Niat Perilaku Mahasiswa ITS Dalam Menggunakan Web-Based Services Kampus Melalui Pendekatan Utaut: Studi Kasus My.Its.Ac.Id. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Penyediaan web-based services pada instansi seperti perguruan tinggi yaitu di Institut Teknologi Sepuluh Nopember (ITS) menarik untuk diteliti, karena perguruan tinggi tersebut menyediakan web-based services untuk akademik dan non-akademik. Melalui pendekatan UTAUT penelitan ini akan memaparkan niat perilaku (behavioral intention) Mahasiswa ITS dalam menggunakan web-based services my.its.ac.id yang dikur dengan variabel performance expectancy, effort expectancy, social influence, dan facilitating condition. Untuk mencapai tujuan penelitian maka digunakan analisis deskriptif dan PLS-SEM. Pengumpulan data dilakukan menggunakan kuesioner online yang disebarkan kepada 279 Mahasiswa ITS yang tersebar di seluruh fakultas dan jenjang. Berdasarkan hasil analisis PLS-SEM ditemukan performance expectancy, social influence, dan facilitating
condition memiliki pengaruh signifikan pada niat perilaku Mahasiswa ITS menggunakan web-based services my.its.ac.id, yang artinya mereka bersedia menggunakan layanan karena percaya dapat menunjang perkuliahan. Selain itu pengaruh dosen, teman, dan keterampilan menggunakan layanan juga memiliki pengaruh. Kemudian juga ditemukan pengaruh moderasi usia pada facilitating condition terhadap behavioral intention. Terdapat implikasi manajerial yang dapat diimplementasikan pihak pengelola my.its.ac.id dengan tujuan meningkatkan minat Mahasiswa ITS menggunakan web-based services my.its.ac.id.
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Web-based services at institutions such as universities, namely the Institute of Technology Sepuluh Nopember (ITS) are interesting to researched, because ITS provide web-based services for academic and non-academic. Through the UTAUT
approach, this research will describe the behavioral intention of ITS students in using the my.its.ac.id web-based service which is measured by the variables of performance expectancy, effort expectancy, social influence, and facilitating condition. To achieve the research objectives, descriptive analysis and PLS-SEM were used. Data collection was carried out using an online questionnaire which was distributed to 279 ITS students spread across all faculties and levels. The results of the PLS-SEM analysis found that performance expectancy, social influence, and facilitating condition had a significant influence on the behavioral intention of ITS students using the my.its.ac.id web-based services, which was based on them using the service because it could help activities during college. In
addition, the influence of lecturers, friends, and skills in using services also has an influence. It was also found that the moderating effect of age on facilitating condition on behavioral intentions was also found. There are managerial
implications that can be implemented by the management of my.its.ac.id with the aim of increasing the interest of ITS students using the my.its.ac.id web-based services.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Institut Teknologi Sepuluh Nopember, Niat Perilaku, UTAUT, Web-Based Services. |
| Subjects: | A General Works > AS Academies and learned societies (General) A General Works > AS Academies and learned societies (General) H Social Sciences > HB Economic Theory > HB801 Consumer behavior. |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Adinda Salsha Billa |
| Date Deposited: | 29 Jul 2021 07:36 |
| Last Modified: | 29 Jul 2021 08:05 |
| URI: | http://repository.its.ac.id/id/eprint/84569 |
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