Ludyta, Azra Zeta Fitri (2024) Analisis Pasar Produk LED Special Lighting pada Industri Budidaya Lobster. Other thesis, Institut Teknologi Sepuluh Nopember.
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5031201044-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 October 2026. Download (4MB) | Request a copy |
Abstract
Indonesia memiliki potensi perikanan yang sangat besar, tetapi belum dimanfaatkan dengan optimal. Salah satu penyebab utamanya yakni lemahnya budidaya perikanan. Lobster termasuk dalam komoditas prioritas untuk budidaya perikanan. Sumber daya puerulus (benih bening lobster) sangat berlimpah di perairan Indonesia. Namun, ancaman kanibalisme di masa pergantian kulit menyebabkan rendahnya survival rate pada lobster sehingga mengancam produksi budidaya lobster. Perlu adanya teknologi yang dapat mendukung budidaya lobster sehingga meningkatkan penawaran pasar dan profitabilitas pada pembudidaya. LED lighting adalah sumber cahaya electroluminescent dan perangkat semikonduktor yang secara langsung dapat mengubah energi listrik menjadi cahaya yang terlihat dan energi radiasi. LED lighting dalam budidaya perikanan bermanfaat untuk mengatur photoperiod. Di Vietnam, terdapat LED lighting khusus budidaya udang yang mampu meningkatkan produksi udang hingga 30% dan meningkatkan survival rate. Penelitian mengenai LED lighting telah dikembangkan sebelumnya, tetapi belum ada hilirisasi produk yang dilakukan. Oleh sebab itu, penelitian ini bertujuan untuk mengetahui customer requirements, segmenting, targeting, dan positioning, serta potensi pasar produk LED Special Lighting pasar budidaya lobster di Indonesia. Penelitian ini menggunakan metode kualitatif deskriptif dengan wawancara mendalam sebagai data primer. Hasil penelitian menunjukkan bahwa LED Special Lighting memiliki potensi besar dengan fokus pada efisiensi energi dan fleksibilitas, tetapi perlu sertifikasi dan garansi untuk meningkatkan kepercayaan pelanggan.
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Indonesia has enormous fisheries potential, but it has not been optimally utilized. One of the main causes is the weakness of aquaculture. Lobster is a priority commodity for aquaculture. Puerulus (clear lobster seed) resources are very abundant in Indonesian waters. However, the threat of cannibalism during molting causes a low survival rate in lobsters, threatening lobster aquaculture production. There is a need for technology that can support lobster farming so as to increase market supply and profitability for farmers. LED lighting is an electroluminescent light source and semiconductor device that can directly convert electrical energy into visible light and radiant energy. LED lighting in aquaculture is useful for regulating photoperiod. In Vietnam, there is a special LED lighting for shrimp farming that can increase shrimp production by 30% and increase survival rate. Research on LED lighting has been developed before, but no downstream products have been made. Therefore, this study aims to determine customer requirements, segmenting, targeting, and positioning, as well as the market potential of LED Special Lighting products for the lobster farming market in Indonesia. This research uses a descriptive qualitative method with in-depth interviews as primary data. The results show that LED Special Lighting has great potential with a focus on energy efficiency and flexibility, but needs certification and warranty to increase customer confidence.
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