Analisis Faktor Kepuasan Pengguna Aplikasi Peken dengan Technology Acceptance Model (TAM) di Kota Surabaya

Christianti, Ghea Wahyu (2024) Analisis Faktor Kepuasan Pengguna Aplikasi Peken dengan Technology Acceptance Model (TAM) di Kota Surabaya. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Transaksi pada aplikasi Peken terus meningkat tiap tahunnya, namun masih terdapat beberapa permasalahan dalam penggunaan aplikasi tersebut. Permasalahan meliputi masalah pada fungsionalitas dan operasional aplikasi. Yang menandakan bahwa pengguna masih belum mendapat kepuasan maksimal dalam penggunaan aplikasi Peken. Oleh karena itu, penelitian ini akan menganalisis faktor-faktor yang dapat mempengaruhi kepuasan pengguna aplikasi Peken dengan menggunakan Technology Acceptance Model (TAM). Penelitian ini menggunakan metode kuantitatif dengan metode analisis yaitu analisis deskriptif dan SEM-PLS. Berdasarkan hasil analisis data yang telah dilakukan, ditemukan bahwa perceived usefulness, perceived ease of use, dan perceived enjoyment memiliki pengaruh positif terhadap attitude towards using, dengan perceived enjoyment memiliki pengaruh tertinggi. Hal ini menunjukkan bahwa kenyamanan dan kemudahan penggunaan aplikasi Peken sangat penting dalam menentukan sikap pengguna terhadap aplikasi ini. Sebaliknya, perceived government support tidak memiliki pengaruh signifikan terhadap attitude towards using, menunjukkan bahwa dukungan pemerintah tidak mempengaruhi pengguna untuk menggunakan aplikasi Peken. Selain itu, attitude towards using berpengaruh positif dan signifikan terhadap user satisfaction, yang berarti sikap positif pengguna terhadap penggunaan aplikasi Peken akan meningkatkan kepuasan pengguna dalam penggunaan aplikasi. Penelitian ini ditulis sebagai kontribusi dalam memahami faktor-faktor yang mempengaruhi kepuasan pengguna aplikasi, sekaligus sebagai saran pengembangan aplikasi Peken di masa mendatang, serta menjadi landasan untuk penelitian selanjutnya.
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Transactions on the Peken app have been increasing annually; however, there are still several issues in its usage. These issues include problems in the functionality and operational aspects of the app. This indicates that users are not yet experiencing maximum satisfaction with the Peken app. Therefore, this study will analyze the factors that can influence user satisfaction with the Peken app using the Technology Acceptance Model (TAM). This research employs a quantitative method with descriptive analysis and SEM-PLS analysis. Based on the data analysis conducted, it was found that perceived usefulness, perceived ease of use, and perceived enjoyment have a positive influence on the attitude towards using, with perceived enjoyment having the highest impact. This indicates that the comfort and ease of use of the Peken app are crucial in determining users attitudes towards the app. Conversely, perceived government support does not have a significant influence on the attitude towards using, indicating that government support does not affect users intention to use the Peken app. Additionally, the attitude towards using has a positive and significant effect on user satisfaction, meaning that a positive attitude towards using the Peken app will enhance user satisfaction with its use. This study is written as a contribution to understanding the factors that influence user satisfaction with the app, as well as providing suggestions for the future development of the Peken app, and serving as a foundation for subsequent research.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Technology Acceptance Model (TAM), Perceived Government Support, Attitude Towards Using, User Satisfaction, SEM-PLS, model penerimaan teknologi,persepsi dukungan pemerintah, sikap terhadap penggunaan, kepuasan pengguna.
Subjects:	H Social Sciences > HF Commerce > HF5415.1265 Internet marketing. H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction H Social Sciences > HF Commerce > HF5548.32 Electronic commerce. H Social Sciences > HF Commerce > HF5548.34 Mobile commerce. T Technology > T Technology (General)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Ghea Wahyu Christianti
Date Deposited:	12 Aug 2024 06:54
Last Modified:	12 Aug 2024 06:54
URI:	http://repository.its.ac.id/id/eprint/114045

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