Wibowo, Arie (2025) Analisis Penerimaan Pelanggan PT XYZ Terhadap Teknologi Advanced Meter Infrastructure - Smart Meter (AMI – SM) Berdasarkan Kerangka Kerja Technology Acceptance Model (TAM). Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Teknologi Advance Meter Infrastructure - Smart Meters (AMI - SM) yang diterpakan oleh PT XYZ memiliki peran penting dengan menyediakan informasi yang akurat dan terperinci tentang konsumsi energi. Informasi ini kemudian digunakan sebagai dasar pengambilan keputusan dan implementasi strategi untuk mengoptimalkan penggunaan energi dan mengurangi pemborosan. Implementasi TAM melibatkan strategi dan taktik untuk mendorong pengguna mengadopsi teknologi dan meningkatkan organisasi. Dalam penelitian ini, beberapa hipotesis disajikan dalam kerangka TAM, termasuk hubungan antara niat perilaku, persepsi kemudahan penggunaan, persepsi kegunaan, faktor eksternal, dan penggunaan aktual pelanggan yang dilayani oleh AMI - SM, menggunakan metode PLS - SEM. Dari hasil analisis, hipotesis diterima dalam kasus ini karena menunjukkan nilai positif dan signifikan. Kriterianya adalah sebagai berikut: sampel asli memiliki nilai positif, dengan tingkat signifikansi α = 5%, di mana T-statistik ≥ 1,96 dan P-values ≤ 0,05. Hal ini berlaku untuk hubungan antara Perceived Usefulness dan Behavioural Intention, Faktor Eksternal dan Perceived Usefulness, Faktor Eksternal dan Perceived Ease of Use, serta Behavioural Intention dan Actual Use. Sebaliknya, tidak ada pengaruh signifikan antara Perceived Ease of Use dan Behavioural Intention, serta pengaruh Faktor Eksternal terhadap Behavioural Intention juga tidak signifikan.
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The Advanced Meter Infrastructure - Smart Meters (AMI - SM) technology implemented by PT XYZ plays in providing accurate and detailed information about energy consumption. This information is then used as a basis for decision-making and strategy implementation to optimize energy use and reduce wastage. TAM implementation involves strategies and tactics to encourage users to adopt technology and improve organization. In this study, several hypotheses are presented within the TAM framework. Using the PLS-SEM method, including the relationship between behavioural intention, perceived ease of use, perceived usefulness, external factors, and the actual use of customers served by AMI-SM. From the analysis results, the hypotheses are accepted in this case, as they exhibit positive and significant values. The criteria are as follows: the original sample has a positive value, with a significance level of α = 5%, where T-statistics ≥ 1.96 and P-values ≤ 0.05. This applies to the relationships between Perceived Usefulness and Behavioral Intention, External Factors and Perceived Usefulness, External Factors and Perceived Ease of Use, and Behavioral Intention and Actual Use. Conversely, there is no significant influence between Perceived Ease of Use and Behavioral Intention, and the impact of External Factors on Behavioral Intention is also not significant.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | AMI – SM, Behavioral Intention, Perceived Ease of Use, Perceived Usefulness, PLS – SEM, TAM |
| Subjects: | H Social Sciences > HA Statistics > HA31.35 Analysis of variance H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction H Social Sciences > HF Commerce > HF5415.5 Customer services. Customer relations Q Science > QA Mathematics > QA275 Theory of errors. Least squares. Including statistical inference. Error analysis (Mathematics) Q Science > QA Mathematics > QA278.3 Structural equation modeling. |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | Arie Wibowo |
| Date Deposited: | 31 Jan 2025 06:38 |
| Last Modified: | 31 Jan 2025 06:49 |
| URI: | http://repository.its.ac.id/id/eprint/117440 |
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