Investigasi Faktor Determinan Perceived Usefulness Terhadap Kontinuitas Penggunaan Mobile Instant Messaging (Studi Kasus LINE)

Candriawan, Michael (2018) Investigasi Faktor Determinan Perceived Usefulness Terhadap Kontinuitas Penggunaan Mobile Instant Messaging (Studi Kasus LINE). Undergraduate thesis, Institut Teknologi Sepuluh November.

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Abstract

Mobile Instant Messaging (MIM) merupakan aplikasi komunikasi yang saat ini dibutuhkan oleh banyak orang untuk berkomunikasi satu sama lainnya dengan mudah dan cepat. MIM tidak hanya memberikan layanan chatting, MIM juga memberikan fitur-fitur yang menarik dan unik. Berdasarkan faktor tersebut, LINE sebagai MIM saat ini banyak digunakan sebagai platform komunikasi, khususnya para mahasiswa. Beberapa penelitian terdahulu telah banyak meneliti mengenai LINE, namun masih belum banyak penelitian yang membahas determinan perceived usefulness terhadap kontinuitas penggunaan LINE. Melalui Expectation Confirmation Model (ECM), penelitian ini berusaha untuk menginvestigasi faktor determinan perceived usefulness terhadap kontinuitas penggunaan LINE. Penelitian ini akan menggunakan online survey terhadap mahasiswa di Indonesia. Metode yang digunakan dalam penelitian ini menggunakan metode regresi linear sederhana dan Confirmatory Factor Analysis (CFA) digunakan untuk memvalidasi model penelitian. Hasil penelitian ini menunjukkan bahwa confirmation berpengaruh terhadap perceived usefulness, perceived usefulness berpengaruh terhadap continuance intention, confirmation juga berpengaruh terhadap satisfaction, dan perceived usefulness juga berpengaruh terhadap satisfaction, perceived usefulness juga berpengaruh terhadap satisfaction dan dalam penelitian ini juga menemukan satisfaction berpengaruh terhadap continuance intention, serta habit berpengaruh terhadap continuance intention sehingga dari hasil penelitian yang ditemukan perusahaan dapat mengetahui strategi yang tepat yang diterapkan untuk meningkatkan pendapatan LINE. ============================================================================================================= Mobile Instant Messaging is a communication application that is currently to be needed by many people to communicate to others easily and quickly. MIM not only provides chat services, MIM also provides interesting and unique features. Based on this factor. LINE as MIM is currently widely used as a communication platform, especially for students. Some previous studies have studied extensively on LINE, but there is still a little research that discusses the determinants of perceived usefulness to the continuity of using LINE. Through Expectation Confirmation Model (ECM), this research tries to investigate the determinant factor of perceived usefulness to continuity of LINE usage. This study will use online surveys to students in Indonesia. The method used in this study using simple linear regression method and Confirmatory Factor Analysis (CFA) is used to validate the research model. The results of this study indicates that confirmation affect the perceived usefulness, that perceived usefulness can influence the continuance intention, confirmation also influence the satisfaction, and perceived usefulness can also affect the satisfaction, perceived usefulness also has influence on satisfaction and this research also find satisfaction can influence the continuance intention and then habit can affect the continuance intention so that result of research that found company can find out the right strategy applied to increase LINE revenue

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Confirmation Factor Analysis (CFA), Expectation Confirmation Model (ECM), Perceived Usefulness, LINE, Regresi Linear Sederhana
Subjects: H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction
Divisions: Faculty of Business and Management Technology > Business Management
Depositing User: Candriawan Michael
Date Deposited: 06 Mar 2018 03:22
Last Modified: 06 Mar 2018 03:22
URI: http://repository.its.ac.id/id/eprint/49691

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