Baraja, Yusuf Abdurahman (2019) Identifikasi Faktor-Faktor yang Mempengaruhi UMKM sebagai Merchant dalam mengadopsi Mobile Payment. Other thesis, Institut Teknologi Sepuluh Nopember.
Preview |
Text
09111540000075_Undergraduate_Theses.pdf Download (3MB) | Preview |
Preview |
Text
09111540000075_Undergraduate_Theses.pdf Download (3MB) | Preview |
Abstract
Saat ini, layanan mobile payment Go-Pay dan OVO di Indonesia telah berkembang, khususnya banyaknya pelaku bisnis yang telah menjadi mitra Go-Pay dan OVO. OVO sudah memiliki sejumlah 9000 merchant yang merupakan bagian dari UMKM yang tersebar di seluruh Indonesia. Sedangkan Go-Pay yang mendominasi pasar mobile payment memiliki sejumlah 95.000 merchant merupakan bagian dari UMKM di seluruh Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi UMKM/merchant di Surabaya terhadap niat mengadopsi layanan OVO dan Go-Pay. Tujuan tersebut diselesaikan menggunakan metode Structural Equation Model (SEM). Selain itu tujuan penelitian yang lainnya adalah untuk menganalisis perbedaan signifikansi dari merchant OVO dan merchant Go-Pay di Surabaya terhadap alasan yang menghambat merchant dalam mengadopsi OVO dan Go-Pay. Untuk tujuan tersebut dapat diselesaikan menggunakan metode ANOVA. Penelitian ini mengadopsi model penelitian dari teori behavior reasoning yang menguji pengaruh dan resistensi dalam satu kerangka kerja. Desain penelitian yang digunakan pada penelitian ini adalah conclusive –explanatory - descriptive – multi cross sectional. Pada penelitian ini, jumlah responden yang didapatkan sebesar 110 merchant, dengan kriteria merchant pengguna OVO dan Go-Pay di Surabaya dalam kurun waktu satu bulan.Berdasarkan analisis SEM didapatkan hasil yang menyatakan bahwa reasons against adoption tidak memiliki pengaruh pada niat merchant mengadopsi hal ini berbanding terbalik dengan reasons for adoption yang memiliki pengaruh terhadap niat mengadopsi. Sedangkan hasil dari uji ANOVA menyatakan bahwa tidak ada perbedaan antara merchant Go-Pay dan merchant OVO terhadap alasan yang menghambat merchant mengadopsi
====================================================================================================================================
Mobile payment service is a growing industry in Indonesia. Go-Pay and OVO are two main providers of mobile payment, that are subscribed by 95 000 and 9000 SMEs merchants respectively. The previous study stresses the adoption of mobile payment from the users perspective and others dicusses its relation to mobile banking. Unlike previous study, this study examines the adoption of mobile payment service from the merchant perspective, especially the small and medium enterprises (SMEs). SMEs contribute to 60% GDP in Indonesia and there are about 59,2 million SMEs in Indonesia. By understanding the factors that influence SMEs mobile payment adoption, this study can contribute to the digitalization process of SMEs. The purpose of this study is to analyze the factors that influence SMEs towards the intention to adopt Ovo and Go-Pay services. This work in progress is conducted in Surabaya, the second largest city in Indonesia, with the focus on Go-Pay and Ovo mobile payment service providers. This study adopts a research model from the theory of behavior reasoning to test the relative influence of both reasons for and reasons against adoption. 110 merchants that have been using Go-Pay or Ovo in the last one month will be surveyed, and the result of this study will be analyzed using Structural Equation Modelling (SEM) and Analysis of Variance (ANOVA). Based on SEM analysis, the results show that the reasons against adoption have no influence on the intention of the merchant to adopt this, which is inversely proportional to the reasons for adoption which has an influence on the intention to adopt. While the results of the ANOVA test state that there is no difference between Go-Pay merchants and OVO merchants for reasons against merchants from adopting.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSMB 658.872 Bar i-1 |
| Uncontrolled Keywords: | Adoption Intention, behavior reasoning theory, mobile payment, SMEs |
| Subjects: | H Social Sciences > HA Statistics > HA31.35 Analysis of variance H Social Sciences > HA Statistics > HA31.3 Regression. Correlation. Logistic regression analysis. H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HF Commerce > HF54.54 Electronic information resources. Digital libraries H Social Sciences > HF Commerce > HF5415.5 Customer services. Customer relations H Social Sciences > HJ Public Finance |
| Divisions: | Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Baraja Yusuf |
| Date Deposited: | 08 Apr 2025 07:09 |
| Last Modified: | 08 Apr 2025 07:09 |
| URI: | http://repository.its.ac.id/id/eprint/67866 |
Actions (login required)
 |
View Item |