Palullungan, Desribeth (2019) Analisis Pengaruh Preferensi Belanja terhadap Customer Behavior untuk Jasa Pembelian Tiket Nonton Bioskop dalam Struktur Dual Channel Supply Chain. Masters thesis, Institut Teknologi Sepuluh Nopember.
![[thumbnail of 02411750050002-Master_Thesis.pdf]](http://repository.its.ac.id/style/images/fileicons/text.png) |
Text
02411750050002-Master_Thesis.pdf Restricted to Repository staff only Download (2MB) | Request a copy |
Abstract
Dual Channel Supply Chain ( DCSC) adalah struktur bisnis yang mengintegrasikan saluran offline dan saluran online dalam mendistribusikan produknya. Dalam DCSC konsumen dapat beralih dengan mudah dari satu saluran ke saluran lain yang dapat membuat konflik antara kedua saluran karena mereka memiliki konsumen potensial yang sama. Studi tentang perilaku peralihan konsumen dalam konteks DCSC masih jarang. Penelitian ini menggunakan push-pull-mooring (PPM) untuk menyelidiki niat perilaku beralih saluran konsumen terkait dengan perusahaan jasa. Variabel push mencakup information searching behaviour, perceived service quality, satisfaction, and perceived price. Variabel mooring termasuk switching cost, attitude toward switching, subjective norm dan habit. Sebagai tambahan, variabel pull terdiri dari alternative attractiveness dan responsiveness. Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh signifikan terhadap switching intention. Partial Least Square-Structural Equation Modeling (SEM) diterapkan untuk menganalisis data survei dari 250 responden. Hasil hubungan antar variabel dapat diterapkan dalam menentukan strategi operasional dan taktis dalam mengantisipasi volatilitas dalam perilaku konsumen.
===================================================================================================================================
Dual Channel Supply Chain (in short DCSC) is a business structure that integrating offline channel and online channel in distributing their product. In DCSC consumer may switch easily from one channel to another channel which can make a conflict between the both channels because they have same potential consumer. However, study about consumer switching behaviour in context of DCSC is still rare. This study applies Push-Pull-Mooring (PPM) to investigate consumer channel switching behaviour intention related to service company. Push variable include information searching behaviour, perceived service quality, satisfaction, and perceived price. Mooring variable include switching cost, attitude toward switching, subjective norm, and habit. Additionally pull variable comprise of alternative attractiveness and responsiveness. The findings indicate that all three variables have significant effect on switching intention. PLS-Structural Equation Modelling (SEM) was applied to analyze survey data from 250 respondents. The result of interrelationship among variables could be potentially applied in determining operational and tactical strategies in anticipating the volatilities in consumer behaviours.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Dual Channel Supply Chain, Switching Behavior, Push-Pull-Mooring, Structural Equation Modeling |
| Subjects: | H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction |
| Divisions: | Faculty of Industrial Technology > Industrial Engineering > 26101-(S2) Master Thesis |
| Depositing User: | Palullungan Desribeth |
| Date Deposited: | 22 Jul 2026 04:43 |
| Last Modified: | 22 Jul 2026 04:43 |
| URI: | http://repository.its.ac.id/id/eprint/68033 |
Actions (login required)
 |
View Item |