Dampak Sikap Kerja Terhadap Kepuasan Kerja dan Niat Berpindah Pekerjaan Pada Industri Fashion Model di Jakarta

Theressa, Stevanny Putri (2024) Dampak Sikap Kerja Terhadap Kepuasan Kerja dan Niat Berpindah Pekerjaan Pada Industri Fashion Model di Jakarta. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh sikap kerja terhadap kepuasan kerja dan niat berpindah pekerjaan pada industri fashion modeling di Jakarta. Fokus penelitian ini adalah peragawati lepas, yang sering menghadapi ketidakpastian kerja dan minimnya perlindungan hukum. Penelitian ini menggunakan metode kuantitatif dengan analisis faktor konfirmatori. Data dikumpulkan melalui survei kuesioner yang melibatkan 115 responden menggunakan metode Snowball Sampling. Analisis data dilakukan dengan regresi linear berganda dan Structural Equation Modeling Partial Least Squares (SEM PLS). Hasil penelitian menunjukkan bahwa sikap kerja yang positif berpengaruh signifikan terhadap kepuasan kerja. Kepuasan kerja yang tinggi juga ditemukan dapat mengurangi niat berpindah pekerjaan. Penelitian ini memberikan pemahaman mendalam tentang hubungan antara sikap kerja, kepuasan kerja, dan niat berpindah kerja dalam konteks industri fashion modeling. Temuan ini penting bagi manajemen sumber daya manusia dalam merancang kebijakan yang dapat meningkatkan kepuasan kerja dan retensi karyawan, terutama bagi peragawati lepas yang sering menghadapi ketidakpastian dalam karier mereka. Penelitian ini juga menyoroti pentingnya pembayaran yang adil dan transparan dalam industri fashion modeling untuk meningkatkan kepuasan kerja dan retensi karyawan. Dengan memahami hak-hak mereka dan memiliki dukungan dari organisasi, peragawati lepas dapat merasa lebih berdaya dalam menuntut upah yang layak dan menegakkan kondisi kerja yang adil. Implikasi dari penelitian ini dapat digunakan untuk memperbaiki kondisi kerja dan kesejahteraan peragawati, serta meningkatkan keberlanjutan dan profesionalisme dalam industri fashion modeling di Jakarta.
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This study aims to investigate the influence of work attitudes on job satisfaction and intention to change jobs in the fashion modeling industry in Jakarta. The focus of this research is freelance models, who often face job uncertainty and lack of legal protection. This research uses quantitative methods with confirmatory factor analysis. Data was collected through a questionnaire survey involving 115 respondents using the Snowball Sampling method. Data analysis was carried out using multiple linear regression and Structural Equation Modeling Partial Least Squares (SEM PLS). The research results show that a positive work attitude has a significant effect on job satisfaction. High job satisfaction was also found to reduce the intention to change jobs. This research provides an in-depth understanding of the relationship between work attitudes, job satisfaction, and job turnover intentions in the context of the fashion modeling industry. These findings are important for human resource management in designing policies that can increase job satisfaction and employee retention, especially for freelance models who often face uncertainty in their careers. This research also highlights the importance of fair and transparent pay in the fashion modeling industry to increase job satisfaction and employee retention. By understanding their rights and having support from their organization, freelance models can feel more empowered to demand fair wages and enforce fair working conditions. The implications of this research can be used to improve working conditions and welfare of model women, as well as increase sustainability and professionalism in the fashion modeling industry in Jakarta.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	fashion modeling industry, job satisfication, turnover intention, work attitude, industri fashion modeling, kepuasan kerja, niat berpindah kerja, sikap kerja
Subjects:	H Social Sciences > HF Commerce > HF5549 Job analysis. Personnel management. Employment management H Social Sciences > HF Commerce > HF5549.5.J63 Job satisfaction (Personnel management) H Social Sciences > HF Commerce > HF5549.5.M63 Employee motivation. H Social Sciences > HM Sociology > HM141 Leadership
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Stevanny Putri Theressa
Date Deposited:	06 Aug 2024 01:43
Last Modified:	06 Aug 2024 01:43
URI:	http://repository.its.ac.id/id/eprint/112955

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