Pemahaman Konsumen terhadap Aspek-Aspek Green Building Concept sebagai Label Properti Apartemen: Eksplorasi Perilaku Ramah Lingkungan Penghuni Apartemen

Ramanindhita, Nabila (2024) Pemahaman Konsumen terhadap Aspek-Aspek Green Building Concept sebagai Label Properti Apartemen: Eksplorasi Perilaku Ramah Lingkungan Penghuni Apartemen. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Global warming dan perubahan iklim ekstrem akibat pencemaran lingkungan dipengaruhi oleh banyak sektor dan industri. Industri konstruksi merupakan penghasil karbon dioksida (CO2) terbesar di dunia, yaitu lebih dari 30%. Konsep Green Building merupakan salah satu solusi dari upaya pembangunan yang responsif terhadap lingkungan. Sertifikasi GREENSHIP seringkali dipilih tidak hanya untuk branding produk properti, namun juga untuk menunjukkan komitmen global sebuah perusahaan. Pada tahun 2022 terdapat 105 gedung di Indonesia yang tersertifikasi GREENSHIP. Sertifikasi GREENSHIP tidak hanya dipakai untuk mempromosikan bangunan ramah lingkungan, tetapi juga menjamin peningkatan kualitas hidup. Pentingnya perilaku ramah lingkungan diharapkan sebagai bagian dari konsep menjaga kelestarian lingkungan, apakah bangunan ramah lingkungan juga dapat mendorong terciptanya perilaku ramah lingkungan? Oleh karena itu, penelitian ini bertujuan untuk mengetahui pemahaman dan tingkat pemahaman penghuni gedung. Metode kuantitatif digunakan untuk melihat pemahaman penghuni apartemen terhadap aspek-aspek Green Building yang diterapkan pada rancangan/desain arsitektur apartemen bersetifikat GREENSHIP. Taktik yang digunakan dalam pengumpulan data adalah observasi untuk mengindikasi aspek desain dan aspek teknis (fasilitas) bangunan lalu penyebaran kuisioner dengan skala likert. Analisis data dilakukan untuk mendeskripsikan tingkat pemahaman konsumen. Perilaku konsumen menunjukkan hal positif dalam penggunaan bukaan jendela (sebanyak 88%) aspek EEC dan pemilihan sampah di unit (sebanyak 86%) aspek BEM. Di samping itu masih kurang dalam hal megikuti kebijakan apartemen bebas rokok (sebanyak 52%) meskipun telah diberi himbauan dan fasilitas di area apartemen. Dengan demikian, perilaku ramah lingkungan penghuni/konsumen apartemen masih termasuk dalam tingkat keempat yakni tingkat keempat dalam aspek EEC dan BEM.=============================================================================================
Global warming and extreme climate change due to environmental pollution are influenced by many sectors. Construction industry is the largest producer of global carbon dioxide (CO2) emissions, namely more than 30%. Green Building concept is one of solutions for environmental response. GREENSHIP certification is often chosen not only for property product branding, but also to show a company's global commitment. In 2022, there were 105 buildings in Indonesia which were GREENSHIP certified. GREENSHIP certification is not only used to promote green buildings, but also guarantees improved quality of life. The importance of green behavior expected as part of the concept of preserving the environment, can green buildings also encourage green behavior? Therefore, this research aims to determine the understanding and consumer’s understanding of residents about green labeled. Quantitative method was used to see apartment residents' understanding of Green Building aspects which is applied to the architectural design of GREENSHIP certified apartments. The tactics used in data collection were observation to indicate design and technical aspects (facilities) of the building and then distributing of a Likert scale questionnaire.Data analysis was carried out to describe the level of consumer understanding. Consumer behavior shows positive trends in terms of window usage (with 88%) in EEC aspect and waste segregation within units (with 86%) in BEM aspect. Additionally there is still a lack of compliance with non-smoking apartment policy (with 52%) despite the provision of advisories and facilities in the apartment area. Thus, green behavior of apartment residents/consumers is still at the fourth level, namely the fourth level in the EEC and BEM aspects.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Green Building, Real Estate, Consumer Understanding, Green Building, Perilaku Ramah Lingkungan, Controlling Activities. Green Building, Green Behavior, Controlling Activities.
Subjects:	H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing) N Fine Arts > NA Architecture > NA2542.36 Sustainable architecture N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NA Architecture > NA7860 Apartment houses.
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Architecture > 23101-(S2) Master Thesis
Depositing User:	Nabila Ramanindhita
Date Deposited:	10 Aug 2024 06:09
Last Modified:	13 Aug 2024 01:39
URI:	http://repository.its.ac.id/id/eprint/115314

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